Search engine marketing and SEO specialist, Lotta Pikkarainen, is now the Managing Director for Outrider in Finland. According to her LinkedIn profile, Pikkarainen has worked for Yahoo! Dublin and a number of other marketing and advertising companies since 2003.
Outrider is a search marketing consultancy company and has clients in the entertainment, travel, retail and pharmaceutical industries including Sears, AstraZeneca and Xerox. Based in St. Louis Missouri, the company was founded in 1995 and has offices in more than 14 countries.
In October, DMA recognized Outrider a Best Use of Digital Media award for a campaign that promoted Showtime Networks' New Series Launch for The Tudors. This campaign most effectively used information technology - email, search, mobile, the Web, and other digital channels to drive sales. With their unusual keyword buys, and other tactics, Outrider yielded 25 million impressions for the series in two months.
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