Netflix has appointed Gregory Peters of Macrovision Solutions Corp. to the newly created position of VP of Partner Products. Peters will partner with technology companies to extend Netflix's core business beyond DVD rentals.
Netflix introduced a highly-anticipated Application Programming Interface (API) last month and recently secured partnerships with Samsung Electronics Co., LG Electronics and Microsoft Corp., among others. On Monday, a movie and TV show listing service for the iphone - i.TV - unveiled an app that allows I.TV users and Netflix subscribers to search and manage their Netflix queue.
According to their LinkedIn profiles, Netflix has at least two more recent hires: David Schofield of Williams-Sonoma, Inc. is a Business Intelligence Architect and Brian Emmet is now a Senior Web Developer for the company.
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