Consumer engagement company Bunchball announced today they have hired Peter Daboll to be their new Chief Executive Officer. Daboll was formerly at Yahoo!, where he was Chief of Insights.
Daboll has become "a well-known expert in online consumer behavior" through his work at Yahoo!. Prior to joining Yahoo!, he was President and CEO of Media Metrix.
Bunchball is the creator of the consumer engagement and interaction platform Nitro. They were founded in February 2005 and are headquartered in Redwood City, California.
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