Williford has "an extensive background as a leader in healthcare, software, revenue management, medical services, sales, and digital media". Prior to joining Ingenious Med, he was Senior Vice President of Memorial University Medical Center. He is currently a Board Member at VendorMate, Inc.

Ingenious Med's IM Practice Manager is "an Internet-based application that enables inpatient physicians to capture charges, improve care, and communicate digitally with peers and administrators".