Social media analysis company Peerset Inc. announced the appointment of Mike "JB" John-Baptiste to CEO. John-Baptiste will also join the company's Board of Directors.
John-Baptiste was the Founder and President of End2End Solutions, a digital sports marketing and media agency. Prior to that, he was the Senior Vice President of Partnerships, Content & Business Development at JumpTV.
Peerset analyzes social media content for Publishers and Ad Networks, using Social Psychographic targeting. The company has offices in San Francisco, California and Toronto, Canada.
TrackBack URL for this entry: http://www.readwriteweb.com/cgi-bin/mt/mt-tb.cgi/9454
Leave a comment