Alice.com was founded by Brian Wiegand and Mark McGuire, who previously founded Jellyfish.com before selling it to Microsoft. The founders are blogging about Alice.com at Flywheelblog.com.

Prior to joining Alice.com, Thorman was Executive Director at Madison MAGNET, a young professional organization in Madison, WI. Her personal blog is Modite, where she gives career and life advice for young workers. She can also be found on Twitter (twitter.com/modite).