Privately owned UK technology company Mobile Interactive Group (MIG) announced that it has appointed influential New Media pioneer James Booth to be its new Senior Advisor. Booth will advise the company on its digital media and mobile advertising strategy.
Booth founded cross-media content company Rockabox Media and digital marketing company Tangozebra (now DoubleClick). New Media Age Magazine named him the most influential person in New Media in 2003 and Campaign Magazine has placed him high among its survey of greatest internet pioneers.
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