According to his Wikipedia page, Brian Solis "is a public relations executive, author and frequent speaker about the convergence between traditional media and social media. Solis coined the phrase "PR 2.0" in the late 1990s. He is the principal of FutureWorks, an online PR/communications firm he founded in 1999. The company combines traditional PR with social media techniques. In 2008 Solis was listed by the San Jose Business Journal as one of 'Silicon Valley's 40 Under 40'".

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