Sunnyvale, California search engine marketing company Efficient Frontier announced that it has hired former Yahoo! senior ad executive David Karnstedt to be its new President and CEO.
Karnstedt is also Executive-in-Residence at Redpoint Ventures, an investor in Efficient Frontier. While at Yahoo! he was Senior Vice President North American Sales and before that, Senior Vice President of Direct Business at Overture Services Inc. (formerly: GoTo.com).
For more in-depth coverage of this story be sure to check out Kara Swisher's post on AllThingsD.
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