Video provider for cell phones MobiTV announced that it has promoted Ray DeRenzo from his position as the company's Senior Vice President of Product, Programming and Marketing to Chief Marketing Officer.
DeRenzo has been with Emeryville, California based MobiTV since December of 2004. Previously he was VP, Business & Market Development at Telephia, Inc..
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Sometimes the best answers to spending conundrums are the most obvious. This is one of those times. You can easily gain market share by not pulling out money of your campaigns because other companies are reacting to the cold water and pulling out their money. It’s a simple case of reduction of noise in the space.
Sadly, most companies don’t have the foresight or resources to make this happen.