ReadWriteStart

Capital Factory: Austin-Based Incubator (RWS Interview)

Written by Bernard Lunn / May 22, 2009 4:50 PM / 8 Comments

This post is part of our ReadWriteStart channel, which is dedicated to profiling startups and entrepreneurs. The channel is sponsored by Microsoft BizSpark. To sign up for BizSpark, click here.

We spoke recently with Joshua Baer and Bryan Menell of Capital Factory, a technology incubator/accelerator based in Austin, Texas. Capital Factory puts on an intense 10-week summer program that gives participating startup companies up to $20,000 in cash, more than $20,000 in free services, and mentorship from a group of successful entrepreneurs. The program culminates in a demo day when the startups present to investors, the press, and the world. For more on incubators, see our post on Josh Catone.

Incubators are local by nature. So we wanted to find out more about the innovation scene in Austin. We also wanted to get Capital Factory's take on how the incubator model is changing.

Listen to the Interview

Download the MP3.

Questions and MP3 Guide

If you are an entrepreneur in Austin, take time to listen to the whole interview. Get to know these guys before you meet them. For everybody else, here follows a quick summary.

Question:: Do you see different types of startups in Austin compared to the ones in the Valley?

Skip to 2:18 in MP3.
Summary: This is defined by the success stories in Austin because that is where the mentors and angels mostly come from. Dell is huge and is a nice mix of tech and consumer. Austin also has enterprise vendors such as Trilogy and Vignette, and some successes in gaming.

Question:: What advantages and disadvantages does a venture starting out in Austin have?

Skip to 5:20 in MP3.
Summary: Advantage: cost. It costs less to start in Austin than in the Valley. But unlike, say, India, it still operates in the biggest market (the US).
Perceived disadvantage: harder to raise capital. That is changing, and Capital Factory is one of the reasons, less because of the small amounts of capital it provides than because of the bridge it has become to the capital sources in Austin.

Question:: What does a modern incubator do? How is this different from what incubators did in the dot-com era?

Skip to 7:30 in MP3.
Summary: Because of the 10 times reduction in costs to start a Web venture, the issue is less about cash (which is all that those earlier incubators provided) than about access to the people who help with execution. Joshua and Bryan seemed to shy away from using the word "incubator" because it got a bad rep in the dot-com era, and preferred the term "accelerator."

Question:: What market segments excite you today?

Skip to 10:45 in MP3.
Summary: Niche markets in which the entrepreneurs have superb domain skills. Capital Factory looks for capital-efficient companies with a clear path to early profitability.

Question:: What is the single most important characteristic you look for in an entrepreneur?

Skip to 14:50 in MP3.
Summary: Passion.

Why Talk to Capital Factory?

If you are talking to the company to get $20,000, you're missing the point. The reason to talk to Capital Factory is to get access to its team. Not only can these folks help you get on the right track, but when you are on the right track they can open any door you need in Austin.

Recent Investments

Capital Factory announced these investments in April:

  • Cubit Planning: environmental reports at the click of a button.
  • FamiGo: mobile games that bring the family together.
  • Homstie: person-to-person marketplace for storage space.
  • Hourville: marketplace for services by the hour.
  • petzMD: website for pet health, from A to Z.

Feedback

What is your take on the innovation scene in Austin?

Do you have a good incubator/accelerator where you're based?

Listen to the Interview

Download the MP3.

Microsoft BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. Click here to apply.


Comments

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  1. You can follow josh's twitter here: http://tinyurl.com/oht5rz

    Posted by: Austinpenure | May 22, 2009 7:50 PM



  2. You can follow josh's twitter here: http://tinyurl.com/oht5rz

    Posted by: Austinpenure | May 22, 2009 7:57 PM



  3. Although it is local information in nature, the summary sheds a glimpse of the current VC in general who focuses on local potentials. I wish there are more incubators like them who travel from a state to another in search of local ideas. It's like aiming at the world from your bed room.

    Posted by: Windowslogy | May 22, 2009 11:53 PM



  4. Although it is local information in nature, the summary sheds a glimpse of the current VC in general who focuses on local potentials. I wish there are more incubators like them who travel from a state to another in search of local ideas. It's like aiming at the world from your bed room.

    Posted by: Windowslogy | May 22, 2009 11:55 PM



  5. Although it is local information in nature, the summary sheds a glimpse of the current VC in general who focuses on local potentials. I wish there are more incubators like them who travel from a state to another in search of local ideas. It's like aiming at the world from your bed room.

    Posted by: Windowslogy | May 23, 2009 12:03 AM



  6. Some interesting app to follow.

    Posted by: converter | May 23, 2009 12:52 AM



  7. 北京话里究竟有多少音

    Posted by: Glin | May 23, 2009 12:09 PM



  8. "If you are talking to the company to get $20,000, you're missing the point."

    Hahaha....
    So how big a slice they are asking for, for such little meaningless money?

    Or am I missing the point of why you didn't mention what they want from startups?

    Posted by: joe | May 24, 2009 2:03 PM



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