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Demographics

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Obama's Social Media Advantage

By Frederic Lardinois / November 5, 2008 12:19 PM

In the course of the 2008 U.S. election cycle, which resulted in the election of Senator Barack Obama last night, we regularly reported about how the candidates used the web

SiteMeter Receives a Visual Makeover

By Corvida / September 14, 2008 1:41 PM

If you're a user of the analytics service SiteMeter, you will now see a better interface when you check your site's statistics. The site redesign provides a host of new

A Look at the Demographic Data for Who's Seeking Startup Funding

By Audrey Watters / November 2, 2010 4:30 PM / View Comments

A little less than a month ago, we reported on ChubbyBrain's new Funding Recommendation Engine, a service that will help entrepreneurs find suitable investors. The recommendation engine is based on

Why Facebook Should Pass Out Less, Not More, User Info

By Audrey Watters / October 18, 2010 7:50 PM / View Comments

Marshall Kirkpatrick makes a good point when he argues that Facebook should be giving out more, not less user info. And I have to say, the recent Wall Street Journal

Jumptap Announces Partners to Provide Offline Data for Targeted Advertising

By Dan Rowinski / August 17, 2011 1:15 PM / View Comments

Jumptap, a mobile ad targeting company, announced new partners today that will help the company acquire off-line data about consumers. That data can help app developers target ads at users.

Peerset Says Forget Demographics, Advertise by Interest

By Dana Oshiro / October 13, 2009 3:02 PM / View Comments

In an effort to help advertisers reach key consumers, Peerset is launching what it describes as a "psycho-graphic targeting tool." Not unlike dating algorithms, Peerset's targeting algorithm takes keywords and

500 Billion Impressions: 16% of Users Generate Majority of Brand Impressions on Social Media Sites

By Frederic Lardinois / April 20, 2010 10:07 AM / View Comments

Today, about 145 million Internet users in the U.S. use social web applications. In total, all of these users generate close to 500 billion online impressions on each other. According

Evernote (Finally) Updates Its Web Interface

By Audrey Watters / March 29, 2011 6:00 AM / View Comments

Over the last few months, Evernote has rolled out new versions of its most popular apps, with redesigns to iPhone, Android, Windows, and Mac. And now it's finally time to

Social Analytics Company Claritics Releases SDK for Android Devs

By Dan Rowinski / August 23, 2011 8:15 AM / View Comments

A new company is stepping into the mobile analytics space. Claritics, known for its analytics tools for Facebook and other social platforms has released its "social intelligence suit" for Android

13% of All U.S. Internet Users Are On Twitter, Pew Research Says

By Dan Rowinski / June 1, 2011 8:41 AM / View Comments

We know that Twitter has been growing astronomically. At the same time, Twitter is still an emerging service, growing beyond from its early adopter base to the Internet as a

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