According to Google, Teracent's offerings will help the company to improve display advertising on the Web. Since acquiring DoubleClick in 2007, Google has released a number of new features to improve its display ads. Earlier this month, Google also acquired mobile advertising company AdMob. Neither Google nor Teracent released any information about the financial details of the transaction, which is "subject to various closing conditions."

Teracent's most well-known competitor is probably Dapper, which also offers dynamic display ads based on factors like a company's inventory or a user's location.

While Google was on a buying spree in 2007, when the company acquired 16 companies, it only bought 2 companies in 2008. So far, Google has acquired 5 companies and products in 2009: reCaptcha, On2, Gizmo5, AdMob and Teracent.

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Mashery

Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "Five steps to scaling your business development using Web services" to discover how you can use APIs for your business.

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Rackspace

Rackspace is one of the world's largest hosting providers, but it's also competing in the cloud computing arena. Rackspace Cloud Hosting offers a suite of services which combines a scalable web and application hosting platform (Cloud Sites) with a cloud storage solution (Cloud Files) and on demand server instances (Cloud Servers). The addition of SliceHost a popular cloud computing and hosting provider and JungleDisk, a favorite online backup service that supports Cloud files, makes the Rackspace Cloud a powerful cloud hosting solution.

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Aplus.net offers a variety of services relating to Web hosting, including shared hosting, Web design, marketing and online advertising services, search engine optimization, e-commerce solutions, and domain registration.

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Hakia

Hakia is a semantic search engine. It delivers a new search experience based on focus, clarity, and credibility. You can compare Hakia to Google and Bing here.

Hakia currently powers the contextual advertising link engine at ReadWriteWeb with its semantic advertising module, Contexa. Contexa provides page-level contextual analysis (in this case, of blog posts) on the fly and outputs keywords that represent the meaning of the page along with their meaning score. The Contexa system then matches ReadWriteWeb sponsors' requirements with the contextual representation of the page to provide relevant ads for readers. Contexa is offered as a service and can be integrated into any ad system.

Learn more about Contexa.

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Domain.ME

.Me is a true phenomenon among TLDs. With its unforgettable meaning and limitless word combination possibilities, .Me gives a truly personal tone to your domain name. If you are looking for a name that speaks for itself .Me is your best choice. Let .Me speak for your online business or personal blog.

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Codero is a dedicated and managed hosting company focused on the real needs of today's small and mid-sized businesses. The company believes in supporting robust websites, storefronts and online communities that will grow and adapt.

Groupsite

Groupsite.com is a self-serve platform for creating social collaboration communities called Groupsites. Groupsites combine the most useful features of social networking and collaboration tools enabling groups large and small to communicate, share and network. Groupsites are currently in use by more than 30,000 groups as user communities, intranets, member communities, team workgroups and social networks. Each Groupsite can be branded and customized and includes discussion forums, calendaring, file sharing, member profiles (professional or social), activity feeds and full-featured sub-groups among other group-centric features.

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NaviSite

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Faroo

Faroo is a peer-to-peer Web search engine that has no centralized index and crawler. Each web page visited by users is automatically included into the distributed index. Search results are ranked based on distributed usage statistics of Web pages visited by Faroo users, which leads to more democratic, user-centric ranking.

Faroo protects the privacy of users by encrypting search queries and anonymizing its distributed architecture. The decentralized peer-to-peer architecture scales with Internet growth and requires no infrastructure or operational cost.

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MyDomain.com

MyDomain is a leading ICANN-accredited provider of domain name registration and online business solutions. For over 10 years, MyDomain has offered low-cost domain names and free domain services including complete DNS management. Today, sub-$10 domains without the constant upsells you'll find at some competitors are the norm at MyDomain. MyDomain's complete range of solutions include Web hosting and VPS hosting, email, SSL Certificates and more.

Search Engine Strategies

From social media to local search to video SEO, Search Engine Strategies Chicago puts you in front of the experts who will help you sort which technologies and channel will take you to the next level and which are just hype.

Search Engine Strategies is the pioneer of educational conference series in search engine marketing. It's the venue where the industry visionaries and thought leaders gather each year to discuss the newest trends, share insights and present the strategic action plans you need to grow your business.

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Backupify

Backupify provides reliable online backup services for a range of products, including Twitter, WordPress, Facebook, Delicious, Basecamp, Google Docs, Gmail, Zoho, Flickr and Photobucket. Backups are secure, automatic and easy to set up.

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Web Trends

Obama: "I Have Never Used Twitter"

Barack Obama spoke to a group of Chinese students this week at a town hall in Shanghai. The meeting was streamed live, worldwide on the Whitehouse website and on the Whitehouse's Facebook page. He was asked a limited number of questions by the audience and one was about Twitter, which has been blocked in China since July. President Obama has never used Twitter, despite his account being the most followed there.

Top Internet Trends of 2000-2009: Democratization of News Media

It's November 2009 and we're nearing the end of a decade. It's been a tumultuous time of change for many industries, much of it driven by the Internet. The newspaper industry has been particularly affected by the Web. Over the past 10 years, news media has undergone a seachange akin to the invention of the printing press in 1440.

How Blogging Has Changed Over The Last 3 Years (Stats)

Reader engagement with blogs has changed dramatically over the last three years, primarily because of the rise of online social networks, according to new numbers released by analytics firm Postrank. Postrank published an analysis based on metrics for signals like comments, trackbacks, shared links and online bookmarks for the top 1000 most-engaging feeds online and for 100,000 randomly selected blog posts in each year since 2007.

Unfriending: Are People Online Shedding Friends? (Debate)

The New Oxford American Dictionary announced its Word of the Year this week. Its selection? unfriend - verb - To remove someone as a 'friend' on a social networking site such as Facebook. Has Oxford Dictionary made the right selection? ReadWriteWeb's Founder Richard MacManus thinks not. Marshall Kirkpatrick disagrees with him. Both make their cases in this post and invite you to cast your vote in a poll.

The Top 10 Mobile Applications of 2012

SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY

ReadWriteEnterprise

Our channel ReadWriteEnterprise, devoted to 'enterprise 2.0' and using social software inside organizations.

Google Sites Offers Templates; Claims It's Easier Than Sharepoint

Google Sites is getting an upgrade. Starting this week, Google will provide templates that make it possible for users with no technical background to create web sites with a degree of functionality that includes page layouts, adding links for navigation and embedded gadgets. Templates are available for intranets, project sites, team sites, employee profile pages and other sites that people would use within the enterprise.

ReadWriteStart

Our channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.

Future of Music Coalition's Brian Zisk: The Do's of Streaming Music

In 2008 the idea of another subscription-only music service was enough to get your knickers in a torrent. Sure Rhapsody was doing well, but they'd been around for forever and in 2008, freemium was the music model du jour. With a year to reflect, co-founder of the Future of Music Coalition and longtime San Fran Music Tech Summit organizer Brian Zisk tells us what it takes to survive in today's music environment.

SEE MORE STARTUPS COVERAGE IN OUR READWRITESTART CHANNEL

Web Products

The Google Chrome OS Press Event

Google held a press event this week outlining more details about its Google Chrome OS. Google plans to launch Chrome OS next year. Google is positioning Chrome OS as "just a browser" - that is, all of your data is in the cloud. Chrome OS will be focused on speed, simplicity, security; every application on Chrome OS will be a web application. Google sees Chrome OS as targeting 3 trends: netbooks, cloud (everything is a web app today), phones getting computing capabilities.

Twitter.com Is Still the Most Popular Twitter Client - TweetDeck a Distant Second

Twitter's own homepage is still the most popular tool for users to update their status on Twitter. Around 46% of all updates are made directly on the site. Social media analytics and monitoring service Sysomos analyzed 500 million tweets it collected over the past 5 months and found that TweetDeck is the most popular third-party client. TweetDeck has a comfortable lead with a 8.48% share of the market, followed by Tweetie, Twitterific and Seesmic.

A Central Nervous System for Earth: HP's Ambitious Sensor Network

HP Labs has joined the race to build an infrastructure for the emerging Internet of Things. The giant computing and IT services company has announced a project that aims to be a "Central Nervous System for the Earth" (CeNSE). It's a research and development program to build a planetwide sensing network, using billions of "tiny, cheap, tough and exquisitely sensitive detectors."

Microsoft Launches Pivot, A Radically New Visualization of Online Objects

Microsoft Live Labs' latest creation has just launched. Pivot is a fun, powerful discovery tool, built on Seadragon and powered by Silverlight, that runs in Vista or Windows 7 with IE8. It looks impressive and allows for truly intuitive exploration of information.

Droid Becomes Fastest-Selling Android Phone to Date

The Motorola Droid is the newest smartphone on the market to compete for the iPhone's crown. Released by Verizon Wireless on November 6th, the Droid's advertising campaign has been a full-frontal attack on the popular Apple smartphone with a heavy focus on what the iPhone doesn't do. "iDon't run simultaneous apps, iDon't have a real keyboard, iDon't take 5-megapixel pictures," taunts Verizon's Droid ad.

SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY

That's a wrap for another week! Enjoy your weekend everyone.

But now that the news is out, has Chrome OS lost its shine? People had high expectations for Google's new operating system but the end result doesn't look like the revolutionary, "change the world" product many had hoped for.

Don't get us wrong - Google's OS is different than whatever Windows, Mac, or Linux build you have running on your computer today. The new OS does away with desktop applications entirely - everything you use on Google Chrome OS runs on the web. Of course, the company hopes you'll use a lot of Google products like Gmail and YouTube, but it doesn't limit you to just Google-branded services. In the built-in applications area, there are also links to other web apps like the online TV streaming service Hulu.com and music sites Lala and Pandora. To be fair, Chrome OS even links to Yahoo and Microsoft's webmail offerings right out of the box.

Google's major goal with Chrome OS is to moving computing off our personal hard drives and into the cloud...the Google cloud. To accomplish such a feat, they've made the web browser the OS. Everything you need (in theory) is accessible through the included Google Chrome browser, the same browser the company currently offers to Windows users with Mac and Linux versions expected by the end of this year.

As exciting as that vision is, we have to wonder if people - especially the mainstream netbook users the OS is aimed at - are ready for this big of a switch. And more importantly, is the technology itself ready to make the change a comfortable and seamless experience?

...but is it Better?

After digesting yesterday's news, some lingering questions remain. Was this the OS everyone was hoping for or has Google let us down?

You Can't Just Install Chrome OS - You Have to Buy a New Netbook

To begin with, one of the more surprising reveals that came out of yesterday's news is that the OS cannot be installed on your own computer. Oh sure, there are downloads available that use Google's open-sourced code to create bootable builds tech-savvy users and developers can play with, but the official word from the search giant is that anyone wanting to use the "real" Google Chrome OS will have to purchase a new netbook to do so. You cannot simply download it from the web and install it on any machine.

Part of the reason for this restriction is driver support. Google is working with carefully selected manufacturers to offer a handful of netbooks running the OS in the coming year. By going this route, they don't have to provide an entire ecosystem of drivers for every piece of hardware out there - they can pick and choose which ones to support. They'll likely limit the number of peripherals supported, too. According to what was said yesterday, the company will support "mass storage devices" (think USB flash drives and digital cameras) but were cagey on how they plan on offering printing support. All they would say is that they're planning on an "innovative approach" when it comes to printing, whatever that means. Hopefully, they're planning to do something more than just integrating with Kinko's and FedEx's online document services, for example. Printing, (sorry Google) is not a web app just yet.

No Other Web Browsers Supported

Another big disappointment is the company's decision to limit all web surfing to the one included browser, Google Chrome. Firefox and Safari users are out of luck - no other browsers will be supported. But before you cry out "antitrust!," be warned - Google has this covered. The code base used to build the OS is open-source - that means anyone take the code and create their own version of Chrome OS. As was carefully - and haltingly - explained by Google's VP of Product Management, Sundar Pichai, other browser makers can take the code and build their own OS if they want to. But let's get real - Firefox Chrome OS? We don't think so. The reality is that fans of other browsers are simply out of luck if they want to use this operating system.

Offline Access is Limited. Your New Netbook is Now a Brick.

One of the questions that got glossed over during the Q&A session at the end of the event is how Google's OS plans to deal with offline access. The world is not blanketed in Wi-Fi yet, so what can this web-based OS do without the web? Surprisingly, the answer given didn't refer to any subsidized deals with cellular providers regarding deals to offer built-in 3G connectivity for the new netbooks. Instead, Pichai explained that the OS was built for use with Wi-Fi.

Of course, a handful of Google products use Google Gears, a technology that makes websites available offline. For example, Gmail uses Gears to create an offline version of your webmail inbox which you can use to read and respond to email until internet connectivity becomes available again. At that point, all the changes are synced back to Google's servers. Although Google didn't specifically refer to Gears when answering the question, there's no reason to doubt that it will work in Chrome OS's web browser the same as it does now in the standard Chrome browser.

However, Pichai did make note of Chrome OS's support for HTML5, an upcoming revision to the core markup language used to build the web. In the new specification, a key feature is offline support for web apps. However, web application developers will have to rebuild their apps in order to use HTML5, so users will be dependent on each individual company to make this change. While it's believed that one day this spec could make the whole web an offline app, the reality is that most developers have yet to implement this technology in their services yet. Even by Chrome OS's launch next year, there's no reason to believe the landscape will have changed significantly by then.

Do You Really Need an OS or Just the Chrome Web Browser?

Finally, the big question regarding Chrome OS is why? What can the OS do that any operating system running the Chrome browser cannot? Based on what was shown yesterday, the answer is very little. Chrome OS's brand-new features consist of two things: application tabs and panels. The panels are persistent windows that pop-up in front of your web browser's main window. For example, Google Chat, the company's IM service, can live in a panel that stays on top no matter what window you're viewing.

Application tabs, meanwhile, are special tabs that give you easy access to your most frequently used web apps from the browser. Any page tab can be made into an application tab with one click and the resulting "tab" is represented with the colorful icon for that site or service. While that's certainly a cool feature, it alone isn't a major selling point for the OS. That would be like saying you have to buy Mac OS X because of the dock or Windows because of the taskbar. You need a million of these little features combined to add up to a compelling reason to buy an OS.

That's not to say that Chrome OS itself doesn't have worthwhile features of its own - like its built-in security mechanisms or its auto-update system, it's just that these aren't the kinds of things that sell it to an end user. The questions consumers want answers to are what does it do that's special? What does it look like? And for now, the answer is "it's basically just a web browser."

Revolution? Maybe Not Just Yet.

At the end of the day, Chrome OS is an exciting, but not fully realized, vision. Although it has potential, the world may not be ready for a web-based netbook right now. Also, the technology needed to make the Wi-Fi only netbook useful without an internet connection isn't up to full speed either. At the end of the day, the netbook will be marginally more useful than an iPod Touch - when connected, it's amazing. Offline, not so much.

While you might not rush right out to buy a Chrome OS netbook when they first launch, there could come a time - sooner than you think - when it becomes a reasonable choice. When the majority of apps work offline and you've fully transitioned away from desktop apps, a web-connected netbook, especially one that's affordable, could easily become your everyday computer. That day hasn't arrived yet. For now, Chrome OS is an exciting glimpse at the future of computing, but not a practical device for the majority of users.

Disclosure: Sarah Perez freelances for Microsoft's Channel 10 blog, but is not a Microsoft employee. Her primary web browser is, in fact, Google Chrome which she uses exclusively.

"You take this data, mash it up with any other very large corpus of data with timestamps," Flip Kromer of data marketplace Infochimps told us, "and you've got a web app." Today's announcement of the availability of location data means the same thing: you take this data, mash it up with any other data with location information and you've got an app. From Digg or StumbleUpon for your favorite coffee shop to political and disease tracking - there's a whole lot that's possible.

Users will have to be both prompted and incentivized. Fortunately, a location-aware Twitter experience is something that will enable developers to deliver value to individual users immediately and in isolation - it doesn't have to be one of those situations where "this will be cool once other people I know are using it."

With the announcement today of Twitter search results being added to Yahoo News searches, Twitter data is now being used by all three of the major search engines. (Google's implementation is still forthcoming, but the deal is done.) It might be one of the big players, but it's more likely to be small innovators that make creative use of the new location data.

These are possible Twitter use cases, but the standardized Activity Streams spec that Facebook, MySpace, Netflix and others now support also includes a geolocation field - so if the walls around Twitter ever fall to interoperability then we could be seeing innovations like these across all kinds of networks.

Here are some of the kinds of things we expect, or would like, to see.

"Party Over Here" Bot: Automated Geo-Replies

Want to know when you're near a certain type of public event, great wine shops or deals at Macy's? How about when friends, close friends or friends-of-friends are near? It's not hard to imagine a bot that you subscribe to on Twitter, that then auto-subscribes to you, notices when you "check in" at a new location and automatically sends you a reply when whatever or whomever you're interested in is near that location.

There are all kinds of bots built on Twitter already, but one that can mash-up your physical location with its data store is going to be a lot more useful than a bot that tells you when a sensor noticed your plants need to be watered.

These are the kinds of services that will incentivize Twitter users to expose their location data. Assuming a substantial number of people make that choice, here are a few other examples that come to mind.

Articles Being Shared From This Coffee Shop Today Include...

Think people just stare at their computers in public these days? A service like this could shake that up. How about a StumbleUpon implementation that lets you stumble and read articles from people who've Tweeted from the same place you're in. Imagine walking down the street and considering two competing coffee shops; what's been on the reading list of each today?

News at 11: Local Interest Survey Tool

Think local TV news and newspaper companies would be interested in a stream of hot topics in their local area? They'd be foolish not to; what a great way to discover breaking local news to report on.

Does your local newspaper print a selection of letters mailed-in each week, but list the number of total letters received on the hottest topics? Imagine capturing that local chatter from a much larger sampling of people. Local tweets plus an entity extraction algorithm.

Cop Watcher

Imagine taking a map of tweets discussing criminal activity, or police misconduct, in a city and comparing it with a map of the same from local police agencies. Some places that warrant more official attention could be exposed.

Inventory Forecast

If people in a certain city are twittering like fiends about a new product hitting the market, store orders, marketing and other parts of the supply chain could benefit from an earlier warning about it.

Politics & Marketing

People in Oregon are sharing a Huffington Post article about today's health care reform announcement a lot? In Seattle, Washington perhaps not so much? Political organizers of a certain persuasion could find that information actionable.

How about unearthing Twitter users posting about environmental issues who also live in areas with environmental issues that an organization is working on.

Want to measure local effectiveness of marketing campaigns? Imagine Radian6 or ScoutLabs using the location API. That's only a mater of time.

Flu Trends+

Think Google's use of search data to map out global disease trends is cool? Why stop there? How about pro-active messages (via Twitter) when there's an increase in messages about being sick in your area?

Of course all of this will work better if more people are using Twitter and if people expose their location data, but that may very well happen. Prompting and individual incentives could be big drivers. The degree to which Twitter data is open for analysis by outside parties is a huge asset.

What would you like to see cross-referenced with Twitter location data?

Thanks for visiting ReadWriteWeb - we want to thank P2P-powered real-time search engine Faroo for making it possible for us to bring this site to you. Faroo is an innovative way to find out the hottest, freshest content on the web. Like SETI-at-home, Faroo's distributed architecture is indexing the real-time web while ensuring user privacy by avoiding centralized storage of data. The company says it can do things with Chinese-language content that no other real-time search engine can, too. Check it out at Faroo.com.

Read on for our live updates from the event, which will start at 10:00 am PST.

9:55am: Ahead of the event, Google has already made the Chrome OS source code available.

10:00am: Still waiting for the event to begin. "Some of our attendees are unavoidably delayed in traffic."

10:05am: Event gets started. No beta, no devices today. But they will give a demo and focus on technical demo.

10:06am: Google Chrome has been open-sourced.

10:07am: Why did we do Chrome? We wanted to push the Web forward. It has over 40 million users.

Focus on speed. Mostly on the JavaScript engine, but also on other parts of the browser.

Updated Chrome over 20 times in the last year, but users didn't notice this because it happens in the background. User experience should be seamless.

Coming soon for Chrome: Chrome for Mac will be ready this year. Chrome for Linux is coming along "very well." Extensions are coming soon as well (with automatic updates).

10:10am: HTML5: we want Web application to get more access to the hardware. Example: graphics, multiple threads, real-time communication

10:12am: Three trends in the industry: netbooks, cloud (everything is a Web application today), phones getting computing capabilities

Phones are becoming more like laptops and laptops are becoming more like phones.

Chrome OS

10:15am: Chrome OS will be focused on speed, simplicity, security.

Every application on Chrome OS will be a Web application.

Simplicity: Chrome OS is just a browser - all your data is in the cloud. Users should be able to log into any Chrome OS machine and be up and running with their apps and data in seconds.

Security: users don't install binaries on the OS. Keeps the system safe. Everything runs in the browser.

10:18am: Demo time. Booting up on laptop takes seconds.

"Everybody knows how to use a browser, and we want Chrome OS to feel that way.

UI will continue to change until release.

Application tabs: just like tabs in Chrome, you will be able to set persistent tabs for apps (Gmail, etc.).

App menu in the top left to access apps as well (see first screenshot above). These apps will be little widgets that appear in a panel, just like Google Chat in Gmail.

10:23am: As netbooks get better, we expect them to become entertainment devices. Shows chess game.

Shows Google Books in full-screen mode.

Chrome OS will feature multiple windows. You can drag and drop tabs from one window to another.

Even the file browser is a Chrome tab. Shows what happens when you click on an Excel file. Actually launches Windows Live Office apps to show them.

"Every app you write for the Web is a Google Chrome OS app."

10:29am: Every file opens in the browser: PDF, Microsoft Office, etc.

Under the Hood

10:30am: Matthew Papakipos, Engineering Director for Google Chrome OS on stage now.

"We want Chrome OS to feel more like a television." Instant on - all flash memory.

How to make the boot-up faster?

Right now, operating systems still spend a lot of time on unnecessary boot steps (looking for floppy drives, etc.)

10:34am: Verified boot: makes sure all the components are working and haven't been modified by malware.

System automatically fixes itself and re-images the computer with the last working version; saves all system settings and cache data.

Security: all apps are Web apps. The OS does not trust any app.

Other security steps: files system is licked down; every tab runs in a secure sandbox. There is only a small list of known programs (verified and signed).

User data on a Chrome OS machine is always encrypted.

All the data is synced to the cloud (on the Google Drive?) - user partition on the machine is basically just a local cache.

10:41am: Back to Sundar Pichai, Vice President of Product Management.

Going to market: Chrome OS - but also working with hardware manufacturers.

Will only support flash drives - not traditional hard drives!

Google will specify reference hardware (specific Wi-Fi cards, etc.).

Google wants netbooks to have full-size keyboard, larger resolution, better trackpad.

Launch: Google wants devices to be out by next holiday season.

Chrome OS Open-Sourced

Google wants to work with open-source community. Will give all of its contributions back to the community.

10:45am: Shows marketing video.

Q&A

Question: What is the target group for a Chrome OS device? Will there be Chrome server solutions? Chrome as a server?

Answer: First we want to get netbooks out - no servers. But this is a paradigm shift in computer. Other questions: time will tell.

Question: Cost of Chrome OS netbooks?>

Answer: We will see larger netbooks - no price point - no price target. Demo ran on Asus EEE PC.

Question: How can manufacturers join the program?

Answer: Documentation is on website. Reaching out aggressively to hardware partners. For software developers, there will be a page that shows which devices are compatible already.

Question: Will there be an app store? Will Google certify drivers from OEMs? What about applications to edit photos?

Answer: App store: the Web is our app store, and we will work hard to make those discoverable. Drivers: working with hardware partners. Want devices to be built on reference devices and with open-source drivers. Editing: some apps are not available on the Web. Most people who will buy this machine will have another machine in their home. This is not meant to be a primary OS - just a "delightful experience to be on the Web." This is a companion device

Question: What about video codecs?

Answer: working on that. Trying to use hardware acceleration where possible. Everything that's available in Chrome will be available in Chrome OS - including the technology.

Sidenote: a lot of what you will see in Chrome OS will also flow back into the Chrome browser.

Question: Silverlight support?

Answer: No comment.

Question: Plugins? Other browsers?

Answer: code is available, but we won't support other browsers to run on Chrome OS.

Question: Do you expect to see this running only on netbooks or other devices as well?

Answer: more info about devices will come next year. Google is currently focused on delivering compelling devices: netbook-like form factors.

Question: How big is the OS?

Answer: nothing specific.

Question: Offline access? Google Gears support?

Answer: you can play media - but device is mainly meant to run online, though it will make use of HTML5 local storage.

Question: can you run it in a virtual machine?

Answer: yes.

Question: are you working with partners? Can Android apps run on Chrome OS?

Answer: we focus on making Web apps better. Mission of Chrome is to push Web apps forward. About Android apps: no.

Question: will there be third-party apps?

Answer: no. On phones you need native apps, but not on laptops.

Question: Native Client needs Intel - will you still support ARM?

Answer: we will support X86 and ARM - working on Native Client for ARM.

Question: What's the business model? Advertising in the browser?

Answer: Right now, we are focused on getting the OS and devices out. Chrome OS is free and open source. As people use the Web more, it benefits Google. No specific real estate in Chrome OS will be devoted to ads.

Question: What does Chrome do that I can't do in Firefox with plugins?

Answer: most of what we do is available in other browsers. But not the application tabs, etc. We are offering a fundamentally different model of computing (fast, simple, secure). In Chrome OS, Google can offer things others can't: fast boot, security.

Question: How do you get people to trust the cloud? How do you assure people that their data is secure?

Answer: most of what you are doing is already in the cloud - so problem is not specific to Chrome OS. Google thinks the cloud is just as secure as local storage. Users have a choice and are always in control.

Question: data syncing: will this be open or will data be controlled only by Google?

Answer: none

Sergey Brin drops in and joins the Q&A.

Question: Support for Java?

Answer: nothing to announce right now - hopefully we can do something interesting with this in the future.

Question: What about instant-on OS'es in Dell machines, etc.? Does Google want to do this?

Answer: No - we just want it to start up super-fast. A lean and mean netbook.

Question: Will a Chrome OS machine be able to run printers? Other devices?

Answer: we will support storage devices. Printers: we are taking an innovative approach and will share more about that next year.

Question: Open Source.

Answer: we want to upstream what we do and help the community.

Question: Real-time notifications.

Answer (Sergey Brin): We need better real-time notifications in the browser. Chrome will use the W3C Notifications API.

Question (for Sergey): How does Chrome OS fit into Google's strategy.

Answer: we want users to be able to use netbooks easily, and make it easy to manage software on these devices. The Web is the right platform for this. We're trying to fulfill this need.

In the meantime, YouTube now also offers a new 'automatic caption timing' feature for all new uploads that makes it easier to add captions manually. You simply upload a text file with a transcript of the video and Google's speech recognition technology will figure out when those words are spoken and create captions based on this information.

YouTube's speech recognition technology is based on the same speech-to-text algorithms that transcribe voicemails in Google Voice. You can also translate these captions into 51 languages.

As expected, these captions aren't always perfect, but work surprisingly well on the videos that we have seen so far.

If you want to have a look at how these captions work, have a look at one of the videos in the UC Berkeley, Stanford, MIT, Yale, UCLA, Duke, UCTV, Columbia, PBS, National Geographic, Demand Media, UNSW and Google & YouTube channels.

The technology behind this is based on nano-sensing research done by HP Labs. The sensors are similar to RFID chips, but in this case they are tiny accelerometers which detect motion and vibrations.

Use Cases

Peter Hartwell, senior researcher and project team lead, listed some example use cases for these sensing nodes. The nodes could be "stuck to bridges and buildings to warn of structural strains or weather conditions [and] they might be scattered along roadsides to monitor traffic, weather and road conditions." A bridge like the San Francisco Golden Gate might take 10,000 nodes, said Hartwell.

Other uses include embedding the CeNSE nodes in everyday electronics, tracking hospital equipment, sniffing out pesticides and pathogens in food. Ultimately they may even "recognize" the person using them and adapt.

According to HP Labs, CeNSE sensors will enable real-time data collection, analysis and better decision making.

Potential Issues

This is an ambitious project by HP Labs and there are other large IT companies, such as IBM, building out similar platforms for sensor data and services.

HP senior fellow Stan Williams noted that for CeNSE to work, "we have to make sensors that are vastly more sensitive than anything else that have ever existed before, while being absolutely dirt cheap so that we can deploy them in very large numbers."

RFID technology has had numerous cost and technology issues over the past decade, so HP Labs will surely run into similar real-world obstacles in this project. HP Labs admits that existing sensitive detectors are expensive; but it hopes to make them much cheaper.

The Race to Build a Worldwide Sensor Network

HP Labs' ultimate aim is to have a worldwide network of these CeNSE sensors. A trillion of them "should do the trick," says HP. The company is hoping that at that scale, sensor nodes will cost "next to nothing, yet measure everything." HP is also positioning this, boldly, as a technology that could "save the planet" by enabling it to be monitored.

These are big claims and the proof will be in the pudding. One thing is for certain: sensor technology will become as pervasive as HP Labs says it will, in due course. The questions that remain unanswered though are: how long will it take, and which company (or companies) will gain the biggest footholds in this network?

Smart grid tech uses digital means to control appliances at users' homes to save energy, cut costs, and increase reliability. However, some experts are beginning to wonder how safe and anonymous this data is and how much end-user privacy could be compromised.

A recently released report from the Future of Privacy Foundation states that although more modernized approaches to energy consumption are absolutely necessary, uninformed enthusiasm about smart grid technology might lead to privacy breaches for end users.

"The infrastructure that will support the future Smart Grid," the report reads, "will be capable of informing consumers of their day-to-day energy use, even at the appliance level. While this is beneficial and supports valuable efforts to curb greenhouse gas emissions and reduce consumers' energy bills, it introduces the possibility of collecting detailed information on individual energy consumption use and patterns within the most private of places - our homes.

"We must take great care not to sacrifice consumer privacy amidst an atmosphere of unbridled enthusiasm for electricity reform. Information proliferation, lax controls and insufficient oversight of this information could lead to unprecedented invasions of consumer
privacy."

Another report from the National Institute of Standards and Technology states that, because of the lack of standards and procedures on data collection and storage, "Distributed energy resources and smart meters will reveal information about residential consumers and activities within the house."

The Foundation's co-chair, Jules Polonetsky, stated in a Washington Post interview today, "We're a little worried that without some serious planning now, there's going to be quite a challenge in a couple of years when people start realizing that maybe should think about developing some solid data retention policies that address what's going to be done with all of this data."

Valid concerns, all, especially for users who would rather keep themselves, their families, and their homes "off the grid," under the radar, and largely unmonitored by corporate and governmental entities.

Will user privacy be the factor that undermines cleaner, smarter energy for all? Or will smart grid companies find better ways to protect user data, just as social networks and marketing firms have had to struggle to do? Let us know your thoughts in the comments.

Dash is best known as a blogger for his articles like this 2007 explanation of LOLCat grammatical structure and this 2009 explanation of the real-time web. Can the man who's explained so much to the rest of us help the US government adopt new online technology? That's quite a task.

Expert Labs is non-profit and non-partisan but we're moving with the speed and passion of true believers. We're providing funding and resources to help create some of the coolest new technology on the web, and as part of the largest general scientific society in the world, we have access to the smartest minds around. Put those together with your help, and we'll be making our country better in no time.

Expert Labs will be a part of the American Association for the Advancement of Science (AAAS) and funded by the MacArthur Foundation, Caroline McCarthy reports at Cnet.

Dash wrote this Summer that "I think the most promising new startup of 2009 is one of the least likely: The executive branch of the federal government of the United States." We've been far more critical here at ReadWriteWeb of the Obama Administration's efforts. The much anticipated Data.gov, for example, was so unexciting in its implementation that watchdog group the Sunlight Foundation launched a competitor to it.

The web changes very fast and government tends to change very, very slowly.

Dash's Vision Appears Different From Tim O'Reilly's

The organization will aim to facilitate production of applications to serve government. Those apps will be cloud-based. This is a different kind of approach, I'd say, than the one that Web 2.0 Expo founder Tim O'Reilly is taking in trying to build a "government as a platform."

Expert Labs says it has "a mandate to help policy makers in the U.S. Federal Government tap into the expertise of their fellow citizens."

O'Reilly, on the other hand, advocates a "government as platform" that would supply raw digital data and other forms of support for private sector innovators to build on top of. "How do you think like a platform provider?" O'Reilly asked in an interview with us this Summer.

"We've moved our government from a lean vehicle for collective action, and over the last 200 years it has become so strong that it's now 40% of GDP. I want to go back to the original vision of the role of government: a convener of things that we as individuals and companies can't do alone. Standard setting, pilot programs; government providing enabling technologies for citizens to serve themselves."

Dash's incubator will help technologists help the government; O'Reilly's vision is to help the government help technologists. These two visions may be complimentary, but they certainly seem different. Which will be more effective at changing the world? Government can be a slow enough mover that it's hard to say. Both are thought provoking, but neither vision will be easy to make real.

Photo graciously licensed as Creative Commons by Joi Ito.

Little is known yet about Peer News, Omidyar's next project, but an editor is being sought for hire. The project will begin in Hawaii, where Omidyar lives, but is intended to rock the journalist world.

We're a small, fast-moving entrepreneurial team dedicated to bringing civic affairs journalism and analysis to our community in a commercially sustainable way. We combine our social media and online community experience with a passion for journalism in the public interest.

It's sad to see a project be closed, but there's a lot to be said for failing fast and moving on to other ideas. We look forward to seeing what form this next idea takes.

Media innovator Dan Gillmor says he doesn't know any of the details about the new project but thinks this is a particularly important project to follow because of its emphasis on making local news commercially sustainable instead of operating as a non-profit.

Omidyar has already invested in a variety of news-related companies, including Digg, FM Publishing, Seesmic and Wikia.

Although advertising continues to be the only seemingly reliable model for monetizing content-centric websites, Adelson reports that click-through rates are higher than expected. That being said, typical rates for online advertising are generally abysmal, so if Digg's ads are working better than most, good for them, and let's all study their model. Read - and watch - for the rest of the story on how Digg has grown and will continue to expand and monetize.

This sort of talk would surely come as good news to Rupert Murdoch, who was referenced in the interview and has stated plans to charge search engines - and perhaps aggregators - that index and share snippets of the relevant, timely, and expensive content that traditional news outlets still struggle to integrate with modern Internet-enabled user behavior.

What about selling anonymized, aggregate user data? Adelson says he doesn't want to sell that information unless users are generally cool with the idea. "I think that users are pretty sensitive now; they're pretty savvy and they understand the idea that they have to be private." But data on trends and user attention - data that would be highly valuable for old media to have and that might actually contribute to a better user experience - might be more in line with what Digg execs are willing and able to sell.

And what about the possibility of an IPO? Hold onto your hats, day traders. Adelson says that, while he feels he owes it to investors and employees to "go public at some point," he's waiting for two factors: A valuation he likes and the day that Digg needs "hundreds of millions of dollars for something." In other words, we're not shaking the quarters out of our piggy banks just yet.

So, what is coming next for Digg? It seems the company is planning to follow in Twitter's footsteps and release international versions of the site. "About 40% of our traffic comes from international, but we have no other languages on Digg right now, so why not go there," said Adelson.

Check out the whole interview below:

Superfeedr offers services to both publishers and subscribers. Current marque users include SixApart, Adobe, Twitterfeed and Posterous. Notifixious founder Julien Genestoux first met Betaworks CEO John Borthwick at our event last month, the ReadWrite Real-Time Web Summit.

These services offer developers plug-and-play real-time publishing and subscription, allowing them to instead focus on building the features they can offer the most unique value from. "We do something stupid so you don't have to," is a slogan used on the Superfeedr website.

If there's a downside to using the service it's reliance on a third party for critical syndication functionality. Superfeedr experienced an outage for several hours earlier this month. Genestoux blogged about the problem and eventual solution on the company blog.

Genestoux says he plans to build out hardware and personnel with the backing. These relationships will also facilitate important introductions to potential customers and offer big validation of the Superfeedr service.

Superfeedr is one of ten companies profiled in the case studies section of the forthcoming ReadWriteWeb research report on the state of the real-time web market, which will be published later this month and can be pre-ordered here.

In this case, it's speculated that the holdup either has to do with rights issues surrounding the music or possibly the way the apps in question access the music library. But without word from Apple, the developers can't be sure. The delays have angered fans, too, one of whom created the petition in hopes of forcing Apple's hand.

Update: One of the applications was just approved. Click through for more info.

The three developers mentioned in the fan-posted petition include Amidio, Pajamahouse Studios, and Musicsoft Arts. All three have created DJ applications which tap into a users' own iTunes library. Unlike the DJ applications already available in the App Store, these new apps let users mix their own tracks while offering features like simultaneous playback of multiple tracks, pitch, fade, tempo, and more. Other DJ applications, on the other hand, only let users mix loops that have no rights associated with them.

The rights issue may be one of the problems causing the delays. It's highly likely that the labels don't want their artists' songs to be used in this way without some sort of controls in place - if they deem to allow this type of interaction at all. If that's the case, though, the developers simply want Apple to tell them so.

Another explanation for the delay may have to do with Apple's current ban on dual access to the iPhone's music library via third-party applications. In order to work around this ban, the developers came up with an alternative method which involves transferring music over Wi-Fi instead. Of course, Apple may see this "workaround" as just a loophole allowing the developers to break the rules while not technically violating any of Apple's edicts. But again, without word from the company itself, there's no way to be sure.

The Petition

Although the developers themselves aren't behind the online petition, they've been frustrated for some time regarding the delay. For example, a posting on the Sonorasaurus blog reads:

"We have been waiting about 3 months now with no word on if we are approved and when we can release. It is nice to see other people taking issue with Apple's system and their interest in getting DJ apps on the platform. So to whomever thought to include us in their petition: Thank you."

The petition itself isn't a kindly-worded plea for Apple's attention either, but an angry letter demanding that attention instead:

There are more than 20 million of iPhone and iPod Touch users in the world, but there is no decent DJ MP3 application on iPhone/iPod Touch. Why? Because Apple doesn't approve any of them! At least two quality DJ MP3 applications - Touch DJ (www.amidio.com) and Sonorasaurus (www.sonorasaurus.com) are held "in review" since the beginning of the September. That's 8 weeks in limbo which is insane. The developers of the apps are now facing serious troubles because a lot was invested into the production of the apps. Moreover, Apple doesn't specify any reasons for such delays. There's simply no information about what is going on. This is all really weird and absolutely unfair.

Later, the petition writer adds that they had become aware of a third application, DJ Player, which was also waiting approval.

Similar Apps Already Approved

What's really strange about this current delay, writes a blogger on Sonorasaurus.com (the app from Pajamahouse Studios), is that there are applications which have already been approved by Apple that offer similar features as their new app. For example, the Quixpin DJ uses the same mixing feature, Deadmau5 Mix uses the same packaged songs feature, and Air Sharing uses the same file uploading via HTTP feature. And Musicsoft Arts already has an app called the DJ Spooky The Secret Song which uses the same codebase as the yet-to-be-approved DJ Player application.

UPDATE: Oddly enough, of the three apps in question, Amidio's application was approved first, having just launched today in the App Store. Are the others far behind? Did the petition catch Apple's eye or is this just a coincidence? We'll have to stay tuned to the other developers' websites and Twitter accounts to know for sure.

Fans Care, Too

Regardless of what happens, though, it's an interesting development to see fans getting involved in complaining to Apple instead of just the developers themselves. Although we've already seen high-profile pull-outs from notable Apple developers like Joe Hewitt who created the iPhone's Facebook application and Rogue Amoeba's Paul Kafasis who quit after a three-and-a-half month delay in app approval, we've rarely heard complaints from users outside the tech blogosphere demanding the same. Could this mean "regular" folks are now becoming aware of Apple's issues too? Possibly. The 272 people who have signed the petition aren't all Apple developers or tech pundits. They're just people who want these apps approved.

Hat tip to iLounge for pointing to this petition.

Has Oxford Dictionary made the right selection? ReadWriteWeb's Founder Richard MacManus thinks not. I disagree with him; I think this is a very valid Word of the Year. We make our cases below and invite you to cast your vote in a poll.

"I think that's an odd choice for word of the year, as all the trends indicate there has been more social networking activity this past year - not less, as 'unfriend' implies. Facebook and Twitter have both rocketed in popularity in 2009. I'd suggest that more people have left MySpace and migrated to Facebook, than unfriended people on Facebook.

"I also think that 'unfriend' is an ugly word, so for that reason it shouldn't be Word of the Year. What's more, I don't think my Mum or Dad would be familiar with the term 'unfriend.' Perhaps my father will pop into the comments and tell us for certain. But I look forward to the results of the poll!"

I think "unfriend" is a very appropriate word for the year as it fits with the way people are becoming more sophisticated in their social networking. People are deciding to do some editing of the friends lists they rushed naively into.

7 out of the top 10 searches performed on the Facebook Help Center page are about getting rid of your own social network profiles or your friends. Admittedly "unfriend" isn't one of those words, but you get the idea.

It's easy in this new web to sign up for things, getting overwhelmed and ignoring streams of information is par for the course. But choosing to cancel receipt of a person's updates? That's a meaningful move.

People fall for those "see who's searching for you" ads on social networks all the time. You'd better believe they appreciate the control that unfriending gives them. I'll bet that just about anyone online, no matter their level of technical knowledge, could tell you these days what it means to "unfriend someone."

What do you think?