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advertising

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AdMob Launches Advertising Service for Android Apps

By Frederic Lardinois / January 27, 2009 10:30 AM

The Android platform might still be in its infancy, but AdMob, one of the world's largest mobile advertising marketplaces, launched its first dedicated advertising unit for Android applications today. Even

Meebo Talks Monetization: Introduces Ads from VideoEgg

By Frederic Lardinois / October 24, 2008 11:45 AM

A few months ago, we wrote about Meebo's attempts at monetizing its service through advertising. At that time, Meebo was looking into interactive ads like quizzes and polls, as well

FTC Clears Google's Acquisition of AdMob

By Frederic Lardinois / May 21, 2010 9:42 AM / View Comments

The Federal Trade Commission just cleared Google's acquisition of mobile advertising network AdMob. According to the FTC, the acquisition raised "serious antitrust issues," but these were ultimately overshadowed by Apple's

Online Advertising Up 25% in Q3 - but is it 80% Google?

By Marshall Kirkpatrick / November 12, 2007 5:10 PM

PricewaterhouseCoopers and the Interactive Advertising Bureau released their 3rd quarter numbers estimating total ad buys online today. Big growth continues, but take it with a giant grain of salt. Last

Yahoo Gives You More Options to Opt Out of Personalized Advertising

By Frederic Lardinois / August 8, 2008 12:10 PM

Yahoo today announced that it will allow its customers to opt out of customized advertising on Yahoo.com. Yahoo made this announcement in a response to the an inquiry by U.S.

Facebook Showed More Ads Than Yahoo or Microsoft in Q1

By Mike Melanson / May 12, 2010 9:04 AM / View Comments

While Facebook is not making the most money of any of its competitors from advertising, new comScore numbers indicate that it has become the largest display advertiser on the Web.

Google Research Shows How Online Ads Drive Offline Sales

By John Paul Titlow / April 8, 2011 4:30 PM / View Comments

The relationship between online search advertising and online sales can be easily quantified, and that's part of what makes Web advertising so powerful compared to its print and broadcast counterparts.

New Icon Next to Online Ads Allows You to Opt Out of Tracking

By Audrey Watters / October 4, 2010 4:35 PM / View Comments

A group of the largest media and marketing trade associations announced today the details of a self-regulatory program aimed at giving consumers better control over the collection and use of

Internet advertising companies hot in 2006

By Richard MacManus / July 18, 2006 4:57 PM

The June 2006 edition of Business 2.0 magazine lists the 100 fastest-growing tech companies of 2006. One trend that has emerged is that online advertising has replaced retailing as the

Learn Adwords and Unlock Coupons With Google Engage For Agencies

By John Paul Titlow / January 8, 2011 1:30 PM / View Comments

Google has always been proactive about making it easy to learn how to use their online advertising and analysis products. After all, the more people use AdWords and related offerings,

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