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advertising

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Google's CPA Move: Will Microsoft & Yahoo Have To Buy Their Way Into CPA Game?

By Richard MacManus / March 22, 2007 3:24 PM

One of the big pieces of news this week was Google announcing their CPA (Cost-Per-Action) product, or as they're calling it - PPA (Pay-Per-Action). There are good analysis posts about

Slow March to AOL's Funeral Continues: Split in Two

By Frederic Lardinois / August 6, 2008 9:03 AM

According to a statement by Time Warner, AOL will be split into two separate businesses: advertising and access. Overall, revenues from its AOL division declined 16% to $1.1 billion last

Facebook Shows Its Cards With Bing on Ad Strategy: Full House

By Mike Melanson / February 5, 2010 11:57 AM / View Comments

As we've seen from some of the previews of the new layout, search is becoming more of a focal point for Facebook, and today's announcement seems to back that up.

Customized Video Advertising Disrupts Ad Industry

By Jay Fortner / February 9, 2007 1:19 AM

Written by Jay Fortner and edited by Richard MacManus The New York Times has an interesting report about companies that offer customized video advertising, such as Spot Runner and Visible

Report: Samsung's Bada To Offer In-App Advertising Capabilities

By Sarah Perez / December 30, 2010 10:15 AM / View Comments

Bada, Samsung's own mobile operating system, on track to power around 5 million phones by year-end, has just updated its software development kit (SDK) to version 1.2.1. The update reportedly

FeedBurner Quits Blogging, Gets Eaten by AdSense

By Marshall Kirkpatrick / December 23, 2008 11:56 AM

RSS and podcast publishing service FeedBurner has been a great friend to bloggers over the years but this morning announced that it will shut down its own blog Burning Questions.

iPhone Users Now Click on More Ads - Blackberry Users Still Ignore Them

By Frederic Lardinois / August 11, 2010 11:47 AM / View Comments

Blackberry users in the U.S. barely click on mobile ads, while those who own a Symbian-powered phone click on more ads than anybody else. According to the latest data from

HootSuite Mobile Gets Ads with 140 Proof

By Mike Melanson / March 2, 2010 7:19 AM / View Comments

While the blogosphere has been buzzing over how and when Twitter will finally roll out the full details of its anticipated ad platform, 140 Proof has put together an advertising

Why iAds Could be Bigger Than iPads

By Marshall Kirkpatrick / April 9, 2010 12:11 PM / View Comments

Apple unveiled the 4.0 version of the iPhone operating system yesterday and a big part of the announcement was about a new advertising platform called iAd. Apple will soon provide

The Sorry State of the Newspaper Industry: Advertising Income Fell 16.6% in 2008

By Frederic Lardinois / March 27, 2009 4:39 PM / View Comments

The U.S. newspaper industry was already facing numerous challenges before the economy took a nosedive, but the latest data from the Newspaper Association of America shows that the current economic

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