Results matching “advertising” from ReadWriteHack
advertising
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How AOL Uses Erlang
Pero Subasic, chief architect of R&D at AOL, will present at the Erlang Factory event this month in London on AOL's Erlang framework for real-time computational advertising. You can
Details of Twitter Ad Platform Emerge
Peter Kafka of All Things Digital has come out with some more details, which he says come from "people who have been briefed by the company", about Twitter's expected advertising
Ads Across Platforms Get Inside People's Heads
Google and Nielsen measured the impact of advertising across multiple screens, and the findings were stark. Advertisers will be happy to learn that advertising across devices appears to significantly increase
Jumptap Announces Partners to Provide Offline Data for Targeted Advertising
Jumptap, a mobile ad targeting company, announced new partners today that will help the company acquire off-line data about consumers. That data can help app developers target ads at users.
A New Hub to Generate Income for App Developers
While your app might have started out as a cool side project you created for your friends, the feedback has been great. Why not use your app development talents to
NZ's eBay sold for $700M
The big news in my part of the world today is that trademe.co.nz, a virtual clone of eBay that has risen to dominance in the eBay-less New Zealand market, has
Bing, Bing, Bing: Get Ready To Hear About Microsoft's New Search, Again and Again
Microsoft is expected to launch its new search engine this week and AdAge reports this morning that it will ride a huge wave of new advertising to promote it. The
F.T.C. Eyes Antitrust Action in Google DoubleClick Acquisition
In developing news, the NY Times is reporting that The Federal Trade Commission has "opened a preliminary antitrust investigation into Google's planned $3.1 billion purchase of the online advertising company
Facebook PPC Ad Rates Are on the Rise, Says Report
The price of advertising on the world's biggest social network appears to be on the rise. The average cost of purchasing pay-per-click ads on Facebook rose by 22% in a
Google: Businesses Are Going Mobile First, Ad Landscape Begins to Shift
Smart devices have fundamentally changed how people interact with the world. Users now have information on tap, everywhere at any time. That has correlated into a shift in how consumers
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