ReadWriteWeb

Since Microsoft made its $44 billion offer for Yahoo! (so far rejected), many industry veterans, including Fred Wilson and Paul Kedrosky, have proposed ideas for Yahoo! to increase profitability, avoid

One of the big pieces of news this week was Google announcing their CPA (Cost-Per-Action) product, or as they're calling it - PPA (Pay-Per-Action). There are good analysis posts about

According to a statement by Time Warner, AOL will be split into two separate businesses: advertising and access. Overall, revenues from its AOL division declined 16% to $1.1 billion last

Written by Jay Fortner and edited by Richard MacManus The New York Times has an interesting report about companies that offer customized video advertising, such as Spot Runner and Visible

RSS and podcast publishing service FeedBurner has been a great friend to bloggers over the years but this morning announced that it will shut down its own blog Burning Questions.

The U.S. newspaper industry was already facing numerous challenges before the economy took a nosedive, but the latest data from the Newspaper Association of America shows that the current economic

The big news in my part of the world today is that trademe.co.nz, a virtual clone of eBay that has risen to dominance in the eBay-less New Zealand market, has

Microsoft is expected to launch its new search engine this week and AdAge reports this morning that it will ride a huge wave of new advertising to promote it. The

In developing news, the NY Times is reporting that The Federal Trade Commission has "opened a preliminary antitrust investigation into Google's planned $3.1 billion purchase of the online advertising company

The WSJ is reporting that US Social Networking site Facebook is in serious talks to sell itself to Yahoo, for an amount that may be as high as $1 billion.