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The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. The system is described as follows: "DoubleClick, based in New York, views the

GumGum is a new license management solution for content owners that its founders say solves a serious problem with online content distribution. "Offline, content is licensed for a finite period

The Google Online Marketing Challenge! promises excitement for boys and girls around the world who participate in a new school program all about online advertising. Google's giving $200 worth of

Google is getting some serious press, support, and power from Hollywood today. According to the New York Times, Google will be bringing on Seth MacFarlane, creator of the hilarious

Back in the day, online display advertisements used to be all the rage. And then Google AdWords came along and blew the lid off of online advertising with its simple

KickApps, the white label social networking platform, has partnered with Userplane to bring Userplane's chat technology to KickApps' affiliates. KickApps will integrate Userplane's Webchat and Webmessenger functionality, though it won't

The latest figures on the state of the US newspaper advertising industry indicate that print advertising sales have continued to plummet. Online ad sales, however, have risen significantly, though not

We wrote earlier this morning that Google and Microsoft were competing for a stake in Facebook, the super-hot social networking platform. Earlier, the NY Post was reporting that Google was

The latest punch thrown in Yahoo!'s fight to stay relevant and avoid a take over by Microsoft is their unveiling of their new ad management software, named AMP!, which will

There's an interesting rumor doing the rounds about Google doing a re-org of their advertising business. Jeff Molander wrote: "Three of my most credible resources, including DM News’s Giselle Abramovich,