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advertising

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Newspaper Alliances Help Yahoo! Expand Ad Reach

By Josh Catone / June 8, 2007 10:18 AM

The alliance between newspaper publishers and Yahoo! that was unveiled last November has now grown to 17 publishing groups representing over 400 daily papers, reports Red Herring. Hearst, the publisher

Companies Betting on Location Based Mobile Ads

By Josh Catone / February 6, 2008 11:25 AM

You're walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you've only got three bucks on you. Maybe next time.

Google Introduces 'Interest-Based' Advertising

By Frederic Lardinois / March 11, 2009 8:49 AM / View Comments

Google just announced that it will now let you decide which ads you want to see as you surf the web by allowing you to create a profile of your

Second Tier PPC Search Advertising - Growing, But Dogged by Click Fraud Concerns

By Richard MacManus / November 29, 2006 1:00 PM

Searchfeed.com is one of a large group of so-called "second tier" PPC (Pay-Per-Click) search advertising networks - others include Kanoodle, InfoSeek, and Looksmart. SearchEngineWatch lists some more on this page

Google's New Ad Server Goes After the Little Guy

By Mike Melanson / February 22, 2010 10:07 AM / View Comments

Google knows you. It knows what type of car you drive from that time, last year, when you looked up the where you could find a cheap set of tires.

Amateurs vs. Agencies: Microsoft's Razorfish Acquired

By Dana Oshiro / August 9, 2009 6:04 PM / View Comments

Publicis Groupe SA announced today the acquisition of Microsoft's Razorfish advertising agency for $530 million dollars. In a joint press release, the group announced that the deal will increase Publicis'

Andreessen confirms Ning business model

By Richard MacManus / October 9, 2005 12:30 AM

Marc Andreessen popped into Alex Barnett's comments to confirm the business goals of Ning. In response to Alex's well-written analysis of what Ning is trying to accomplish, Marc commented: "Alex

Mobile Advertising Industry to Reach $24 Billion by 2015

By Sarah Perez / October 27, 2010 11:30 AM / View Comments

Any doubts that mobile advertising is big business should be crushed by the most recent research from Informa Telecoms & Media which found that mobile ad revenue will reach $3.5

Web 2.0 Expo: Eric Schmidt Interview

By Richard MacManus / April 17, 2007 12:09 PM

Schmidt starts off by announcing a presentation feature for Docs & Spreadsheets. John Battelle points out that this completes the Office suite, so he asks is it now a competitor

Location-Based Ads Come to Augmented Reality in the US

By Marshall Kirkpatrick / December 21, 2009 9:35 AM / View Comments

Location-based social network Brightkite announced this morning that it has added what it calls the first mobile Augmented Reality advertising for U.S. markets to its AR layer in the Layar

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