crowdsourcing - ReadWriteWeb http://www.readwriteweb.com/feeds/search/crowdsourcing en Copyright 2009 Richard MacManus readwriteweb@gmail.com Mon, 23 Nov 2009 16:43:23 -0800 http://www.sixapart.com/movabletype/?v=4.23-en http://blogs.law.harvard.edu/tech/rss Josh Catone Leaving ReadWriteWeb I'm sad to say that Josh Catone is leaving ReadWriteWeb today, to move on to a new job at a popular web development community website. Josh was the first daily writer (other than myself) to join ReadWriteWeb. He started with us in March 2007 and has been instrumental in helping ReadWriteWeb grow over the past 15 months. He will be missed by myself and the whole RWW team. We wish Josh all the best at his new gig.

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]]> It's also worth noting that Josh did a lot of editing work behind the scenes for our feature writers, such as Alex Iskold and Bernard Lunn. So he really has been a fantastic contributer to ReadWriteWeb, as both a writer and editor, and an absolute pleasure to work with.

Note: there is a new writer coming on board, which I will announce in a separate post on Saturday.

10 Classic Josh Posts

Below I've listed 10 of Josh's posts that I've particularly enjoyed over the past 15 months. This is a completely subjective list. I nearly called it 'Top 10 Josh Posts', as a kind of inside joke that I think he would appreciate :-)

All the best Josh in your future endeavours. Stay in touch and we hope to see you regularly in the RWW comments ;-)

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http://www.readwriteweb.com/archives/josh_catone_leaving_readwriteweb.php http://www.readwriteweb.com/archives/josh_catone_leaving_readwriteweb.php Admin Fri, 20 Jun 2008 10:30:00 -0800 Richard MacManus
ShovelWatch Uses Crowdsourcing to Track the Stimulus Bill shoverwatch_logo_feb09.pngFew topics are galvanizing the American public right now like the stimulus bill and how the stimulus money will be spent. ShovelWatch is a joint project of not-for-profit news organization ProPublica, PRI's The Takeaway, and WNYC Radio that plans to track the "stimulus from bills to building." ShovelWatch currently aggregates the best stories about the stimulus bill from all three sites and will feature more original reporting from citizens in the future. The site also features some of the most informative infographics about the stimulus bill.

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]]> Currently, the site mostly features investigative reporting on the stimulus bill, but in the long run, ShovelWatch will provide more original reporting, documents and data as well. For their infographics, ShovelWatch and ProPublica mostly rely on IBM's Many Eyes.

Crowdsourcing

shovelwatch_screenshot.png Maybe the most interesting aspect of ShovelWatch, however, is that it plans to engage citizen reporters to track how the stimulus money will be spent in their local communities. Essentially, the site plans to crowdsource the coverage of the stimulus plan.

Besides its focus on content from The Takeaway, ProPublica, and WNYC, ShovelWatch also tracks stories about the Stimulus Bill on other news sites and features a nice list of resources in its sidebar.

With Recovery.gov, the government has obviously created its own site for tracking the stimulus bill, but Recovery.gov doesn't currently feature as much in-depth information as ShovelWatch (the 'announcements on the site haven't been updated since the middle of last week) and its focus is more on providing a high-level overview and not on tracking local developments.

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http://www.readwriteweb.com/archives/shovelwatch_tracking_the_stimulus_bill.php http://www.readwriteweb.com/archives/shovelwatch_tracking_the_stimulus_bill.php News Mon, 02 Mar 2009 18:01:06 -0800 Frederic Lardinois
Google Maps Ditches Tele Atlas in Favor of Street View Cars and Crowdsourcing google_maps_logo_jul09.pngAfter a flurry of activity around Google Maps over the last few weeks, it now looks like Google is also ditching Tele Atlas as its data provider for Google Maps in the US in favor of a do-it-yourself approach. Google had been using data from Tele Atlas' maps since September 2008 after moving away from Navteq's data after Navteq was acquired by Nokia. Now, Google will use its own data, which it will supplement with data from government sources and a crowdsourcing approach.

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]]> Thanks to its Street View cars, Google already has a pretty dataset for even some of the more obscure locations in the United States, and the company has also recently expanded its efforts to launch more Street View data in other parts of the world.

google_maps_data_without_telenav.png

Last week's update to Google Maps introduced new ways to report errors for Google Maps users, so Google is clearly thinking about using a crowdsourcing approach to mapping for Google Maps. Google also announced that it now includes data from a number of US government organizations like the Forest Service and the US Geological Survey in its maps.

In the US, the Census Bureau creates a fairly accurate base map, and this data is available freely and represents the core data set for the OpenStreetMap project. With Map Maker, Google also offers an easy-to-use mapping product that even non-geographers can use to create and edit maps and which Google has already employed to let its users create maps for countries where no accurate maps existed until now.

While the new maps that were launched last week also include new errors, the overall detail of the maps has clearly increased and now even includes data for the boundaries of land parcels in some municipalities.

Why?

The question, of course, is why Google plans to make its own maps now. For one, chances are that Google is currently paying Tele Atlas a lot of money for using its maps. Mapping services are notoriously protective of how their data can be used, which is one of the reasons Apple can't offer turn-by-turn directions in the built-in mapping application on the iPhone, for example. Google probably wants to be free to do whatever it wants with its maps without having to worry about licensing issues.

By providing its own maps and an API for others to use these maps, Google could potentially become a major competitor to Tele Atlas and Navteq now, and if Google continues to make these maps easily available to developers without cumbersome licensing restrictions, it could bring radical change to the mapping business.

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http://www.readwriteweb.com/archives/google_maps_ditches_teleatlas_in_favor_of_street_view_cars_crowdsourcing.php http://www.readwriteweb.com/archives/google_maps_ditches_teleatlas_in_favor_of_street_view_cars_crowdsourcing.php Google Mon, 12 Oct 2009 08:55:08 -0800 Frederic Lardinois
Holotof - Crowdsourcing Creativity Holotof is a network of "advertising creatives", which enables businesses to come and pitch them work - in the form of ad projects and campaigns. The idea then is that creatives submit ideas for the pitch and the client chooses the best one to work with. The site was launched in May this year by Robby Ralston, a native of Peru. Robby told me via email that Holotof currently has 900+ creative professionals from 68 countries signed up. His description of Holotof:

"Advertisers from all over the world will drop their briefs at holotof and we will sent them our ideas in return. They will choose a winner, who will get the cash award."

Of course, dropping your briefs is liable to get you in trouble some places... but in Holotof it is a chance to get creative people competing for your business. I like the idea and it seems a good way for advertising creatives to get work - especially for young or inexperienced creatives, who are trying to build a reputation in their industry.

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]]> Robby referred to it as a combination of web 2.0 and crowdsourcing (a term coined in June this year by Wired, which means using "a combination of volunteers and low-paid amateurs" to carry out work traditionally done by internal staff - e.g. R&D work). In the case of Holotof, it brings together a crowd of creative individuals and lets them compete for advertising work.

Holotof is very similar to the current wave of jobs websites, such as oDesk - which R/WW mentioned in our review of the Web 2.0 Summit Launchpad. oDesk describes itself as an "on demand global workforce" and the idea is to be a marketplace for technical talent - as with Holotof, individuals essentially compete to land a contracting job. oDesk also provides web-based tools to manage remote teams, which has been a little controversial because it includes monitoring and click tracking software. Incidentally the controversy has been neatly turned into a positive by oDesk, even to the point of oDesk users waxing poetic about it:

"Each 20 minutes, a screenshot appears,
of the desktop for the guy I just hired.
At the end of my day, I can view on a page,
the events of his day that transpired.

But oDesk knows that there’s more to manage,
and throws some treats in the mix,
a vertical bar beside the photo,
counting all his mouse clicks!"

But I would imagine Holotof doesn't need to go to those lengths, as advertising creativity is not really a thing you can measure by mouse clicks!!

Anyway, Holotof guarantees its clients get at least 10 bids/ideas for their advertising briefs. Their business model is that clients pay for usage of the system - rather than a set monthly fee or a commission.

It's unclear at this stage how much business has flowed through Holotof, but I think the idea itself is promising and we'll increasingly see this kind of use of web technology in the global workforce. Speaking as a New Zealander, I can see huge benefits to both kiwi workers and businesses in using such a system to get work outside our tiny country.

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http://www.readwriteweb.com/archives/holotof_crowdsourcing_creativity.php http://www.readwriteweb.com/archives/holotof_crowdsourcing_creativity.php Web Office Mon, 27 Nov 2006 13:06:57 -0800 Richard MacManus
Google Maps Gets Smarter: Crowdsources Live Traffic Data google_maps_logo_jul09.pngGoogle today announced that Google Maps can now display live traffic data for more roads. Until now, Google only showed data from major highways. That data came directly from local highway authorities, but now, Google will also tap into data it receives from GPS-enabled phones that use Google Maps with the My Location feature. As users move around a city, Google can see how well traffic is flowing along any road and will update its live traffic data accordingly.

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]]> We noticed that Google actually started displaying more traffic data for these roads a few weeks ago, but Google described the specifics of this new program in a blog post only today. To send data (which is anonymized) to Google, users only have to open Google Maps on their Android phone (like the T-Mobile MyTouch 3G) or Palm Pre (we are still trying to figure out if BlackBerry and Symbian users can contribute as well). For now, the iPhone's Maps application doesn't support traffic crowdsourcing. If you don't want your phone's location to be tracked with My Location anymore, Google offers an easy way to opt out.

Update: We just heard back from Google - here is the official statement about which phones will be able to contribute traffic data to Google Maps:

Google Maps products that include location services will make use of this information for traffic. This includes the downloadable Google Maps for Mobile product for mobile phones as well as the Google Maps application for Android phones. One exception is the maps functionality that Google provides for the iPhone - the iPhone does not provide any location data that is used for traffic crowdsourcing at this time.

google_maps_arterial_traffic.jpg

Google is obviously aware of the potential privacy issues involved here, but according to Dave Barth, the product manager for Google Maps, Google will "find the start and end points of every trip and permanently delete that data so that even Google ceases to have access to it." This way, nobody can find out where a car actually came from.

According to Google, enough users use these phones to make this project feasible. In my experience however, the data for these arterial roads isn't quite as trustworthy as the data for highways.

Overall, though, this is a great project and the more users are aware of it, the better the data will become. However, it is also worth noting that some GPS manufacturers have been using data from their users' GPS systems to crowdsource traffic data for years, though chances are that Google will be able to recruit more users and hence create a better experience for its users.

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http://www.readwriteweb.com/archives/google_maps_gets_smarter_crowdsources_traffic_data.php http://www.readwriteweb.com/archives/google_maps_gets_smarter_crowdsources_traffic_data.php Products Tue, 25 Aug 2009 10:23:09 -0800 Frederic Lardinois
Guest Editor This Week I'm on holiday all this week and during that time Josh Catone will be Guest Editor of Read/WriteWeb. You may remember Josh from such posts as Internet Killed The Television Star and Crowdsourcing: A Million Heads is Better than One. Josh is a talented writer, as well as being co-founder of the web's largest community dedicated to Ruby on Rails development - Rails Forum. His personal blog is mockriot. I've said to Josh that he can post what he likes here, as long as it's about web technology of course :-)

Read/WriteWeb's other writers will also be contributing, so you shouldn't notice much difference - although it will probably be lighter posting this week than usual.

So without further ado, I am off to enjoy a one week break from blogging and online life in general! If you are thinking of emailing me during this time, don't expect a response ;-) I will be back at the Editor's desk from Monday 30 April, when Microsoft MIX in Las Vegas kicks off. I will be covering that event live, so see you then!

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http://www.readwriteweb.com/archives/guest_editor_april07.php http://www.readwriteweb.com/archives/guest_editor_april07.php Admin Sun, 22 Apr 2007 23:30:00 -0800 Richard MacManus
Kluster Launches at TED: A New Product in 72 Hours Crowdsourcing firm Kluster officially launched yesterday at the TED conference, which is underway this week in Monterey, California. Founder Ben Kaufman, who bankrolled the company in part with money from the sale of his last company Mophie, has organized a gimmick over the course of the TED conference he hopes will prove Kluster's worth. Kaufman intends to let TED attendees -- and users from around the world -- design a completely new product over the course of 72 hours.

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]]> The idea behind Kluster is that a group of passionate people working together can come up with better solutions for any decision-making problem than a single person. Whether that is planning an event, designing a new logo, or creating a new product, Kluster believes their system can work.

Kaufman got the idea after the Bevy, one of Mophie's most popular products, was designed by the crowd at Macworld using sketch pads and a precursor to the system that evolved into Kluster. The keychain/bottler opener/iPod shuffle case was one of Mophie's best selling products, and it was designed in just 72 hours by a crowd, and launched as a product just 2 months later. Kaufman realized he was potentially onto something.

The Kluster system works by breaking down products into manageable chunks. For each chunk (or "phase"), people submit what are called "sparks." Sparks are proposed solutions for that phase. For each spark, other participants can submit "amps" -- which are improvements to that idea. Users also assign "watts" to sparks and amps they like. Watts work kind of like investments. You accrue points based on participation and other factors, and can invest those points (watts) in ideas you like.

Then an algorithm that takes into account "each user's successes, failures, reputation, areas of expertise, and overall history" goes to work to determine which sparks are the best. Companies interested in using the Kluster system, put up cash prizes that are doled out along the way (at the completion of each phase).

The whole concept is similar to the one behind Derek Powazek's new site, Pixish (our coverage). The main difference is that where Pixish is strictly for design related tasks, Kluster is for anything suited to crowd creation. And at Kluster, the crowd is also being relied upon to pick the best result.

During the TED conference, Kluster is hoping to use their system to create a new product in 72 hours. It will be unveiled on the last day of the conference, March 1 at 8am. Unfortunately, the Kluster site has been having a lot of problems, so getting in to participate might be easier said than done. There are $15,000 in phase prizes up for grabs.

Can lightning strike twice? Or was the Bevy a fluke? Kaufman admitted earlier this month that right now most companies see participation in Kluster as a means of viral marketing to connect with their die hard fans. It will take a few hit products to come out of the Kluster process to prove that it is a viable way for companies to conduct their R&D. Do you think it will work? Let us know in the comments below.

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http://www.readwriteweb.com/archives/kluster_launches_crowdsourcing.php http://www.readwriteweb.com/archives/kluster_launches_crowdsourcing.php Products Thu, 28 Feb 2008 00:30:01 -0800 Josh Catone
Flickr Co-founder Unveils Her New Startup: Hunch People have been whispering about a new web application in development called Hunch. Today, Flickr co-founder and Hunch head honcho Caterina Fake divulged some more details about the new project on her blog.

The new project aims to become a site that can help anyone make a decision about anything. The way it will do this is through the application of decision trees that are created by contributing users. Using decision trees in expert systems is nothing new, but applying that idea to a crowdsourcing model might possibly be a stroke of genius. Think Aardvark meets Wikipedia and you start to get the idea.

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]]> Hunch is still in closed beta, but is accepting requests for invites. We're thinking you will want to sign up, though, after you hear what Caterina says about it:

Look. Decision-making is difficult, and decisions have to be made constantly. What should I be for Halloween? Do I need a Porsche? Does my hipster facial hair make me look stupid? Is Phoenix a good place to retire? Whom should I vote for? What toe ring should I buy?

It's dark and lonely work. Coin-flipping, I Ching consultation, closing your eyes and jumping, postponing the inevitable, Rock-Paper-Scissors, and asking your sister are all time-honored means of coming to a decision -- and yet we think there's room for one more: Hunch.

She adds that a lot of content in Hunch is going to be generated by its user base. Do you know the right questions to ask to help someone pick out the right pair of shoes for hiking, or what cell phone to buy? With Hunch, you will be able to get in on the ground floor and know that your contributions will help many people get the right answer to their question.

While we know very little about the inner workings of Hunch, it apparently combines decision trees with a fair amount of end user personalization in the form of questions it asks people visiting the site. These questions allow Hunch to form affinities with other users who ask similar questions. On the back end, contributors will be able to create topic areas (called Super Questions) and add questions and results underneath those topics. How much control you will have or how the interface looks for this we aren't sure yet.

Caterina also says that there is room for the site to make money, by including Super Question areas that are affiliated with commercial products or services, but that part is not being rushed as they want to get the core functionality working just right.

We think the potential for the idea behind Hunch is huge. If you look at another very famous crowdsourced project, Wikipedia, and combine that with the sheer utility of the application Aardvark (which lets you pose questions to an extensive network of Aardvark-managed instant messaging contacts; our review here), the sky really is the limit for how much this tool can grow in usefulness and popularity.

Self-titled photo courtesy of Caterina Fake on Flickr.

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http://www.readwriteweb.com/archives/flickr_co-founder_unveils_her_new_startup_hunch.php http://www.readwriteweb.com/archives/flickr_co-founder_unveils_her_new_startup_hunch.php News Fri, 27 Mar 2009 14:22:33 -0800 Phil Glockner
Your Government Needs You: Re-design Congress Online Yesterday on the O'Reilly Radar blog, House Representative Mike Honda (D-San Jose), called out for suggestions and guidance for ways to better utilize technology to get the public involved with U.S. government.

His post, entitled Request for ideas: Crowdsourcing the Evolution of Congressional Websites opened with this plea:

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How can Congress take advantage of web 2.0 technologies to transform the relationship between citizens and government? Instead of viewing the public as a customer for services, I believe that we should empower citizens to become our partners in shaping the future of our nation.

Rep. Honda cites several ongoing efforts in this regard, such as Tim O'Reilly's original request (which made a headline on Slashdot) as well as his prior legislation on allowing more access to legislative databases. He sees this as steps toward getting to the concept of government 2.0, where technology plays a greater role in allowing collaboration between congress members and the public.

This is an open call for your thoughts and suggestions on the legislative databases that should be made accessible, as well as how that data could be used to drive innovative approaches on policy and 'shape the future of the nation'. There are a number of ways you can participate in this open call: you can submit ideas via this surveymonkey link, use the #honda2.0 and #opengov hashtags in your tweets, and, of course, leave a comment on the original article.

We did a quick search of tweets related to Rep. Honda's post and found a couple: One pointed to the Sunlight Foundation, co-founded by Ellen Miller (@ellnmllr), a site dedicated to open government accountability, and the League of Technical Voters, a site created and maintained by Silona Bonewald (@silona), which is geared toward technical efforts to improve lawmaking and governmental processes. We hope that with congress members such as Rep. Honda and others coming on board, this effort can really pick up steam and end up creating a more transparent and responsive government in the future.

Uncle Sam image courtesy of Wikimedia Commons. Rep. Honda image courtesy of O'Reilly Radar's Mike Honda profile page.

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http://www.readwriteweb.com/archives/us_rep_mike_honda_asks_for_government_20_ideas.php http://www.readwriteweb.com/archives/us_rep_mike_honda_asks_for_government_20_ideas.php Politics Fri, 20 Mar 2009 16:00:00 -0800 Phil Glockner
Your Guide to the Crowdsourced Workforce Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. The large-scale committee approach is powerful because it leans on the concept of the "wisdom of crowds" (to a certain extent) which says basically that the more input, the better the output. We've written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post we'll specifically look at companies that allow you to leverage the crowd to get something done.

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]]> The official definition of crowdsourcing from Jeff Howe, is "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call." Last year we laid out a set of rules for successful crowdsourcing, which might be helpful to keep in mind when employing the services of any of the companies listed below.

Graphic Design

One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. Generally, these sites exist in the form of graphic design contest web sites where clients put up a call for submissions for a piece of graphic design work, and designers compete for a cash prize by submitting designs.

crowdSPRING is the latest entry into the increasingly crowded crowdsourced graphic design service market. The service officially launches today, after a $5000 design competition it held over the winter to design the crowdSPRING site itself -- a wise move because it shows that the founders are willing to "eat their own dogfood" and also attracted an initial set of designers to the site.

crowdSPRING is well set up, offering legal protections for both buyers and sellers and a guarantee that all projects posted on the site will get at least 25 entries. crowdSPRING charges a 15% commission on all posted projects.

99designs is very likely the largest graphic design contest site on the web. From its humble beginnings as an area on the web development discussion forums at SitePoint, to being spun off from the SitePoint Marketplace a few months ago, 99designs has experienced astonishing growth to become a leader in its market. The site now has 18,000 registered users -- 11,000 are designers -- with 150 being added each day. $10,000 worth of prize money is put up for grabs on the site daily and it serves 5 million page views per month.

SitePoint co-founder Mark Harbottle tells me that many designers use the site for lead generation, and that often, winning designers find that contest holders will turn into long term clients who forgo the crowdsourcing option on future projects to work directly with a designer whose work they know they like.

GFXContests is a forum-based design contest site founded two years ago that seems to attract mostly logo design jobs. Full disclosure: I was one of the co-founders of GFXContests, and sold the site earlier this year. I am no longer involved with it. An interesting note: the site's logo was designed via a design contest held on the SitePoint Contests service (now 99designs).

DesignOutpost is one of the oldest design contest services, sometimes credited with originating the idea -- though that's up for debate. The site is forum-based and relies on a "design team" (pre-approved designers) to fill out its crowd.

Designcontest.net is another large, forum-based design contest site that also relies on the pre-approved "design team" concept.

Pixish (our coverage) is a design and photography contest marketplace launched in February by well-known designer Derek Powazek. Unlike many of the design contest services in this round up, prizes on Pixish aren't always cash.

Others

A number of large web development discussion communities host contest areas, including NamePros, v7 Network, and Webmaster Talk. Meanwhile, Grapic Competitions is a directory of individual graphic design competitions (not affiliated with the above sites), many that offer cash prizes.

Programming

Top Coder uses a competition approach to leverage is distributed network of over 50,000 developers to create software for its enterprise clients.

The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. microPledge (our coverage) is an escrow service that allows people to do three things: set up, contribute to and pay out software bounties, accept donations for projects, or set up a fund/bounty for an in house project (as a developer). In essence, that means people can give the crowd an incentive to work on a software development project.

Like microPledge, Cofundos.org (our coverage) is a web service for offering and managing software bounties. Cofundos.org is focused specifically on open source software, but the team behind it has indicated that they plan to adapt the concept to other areas, including beyond software development. Expanding beyond software development (to say, event funding) is something that microPledge has also hinted at pursuing.

Customer Support

Fixya is a question and answer community, in which people ask and answer technical support queries. Think of it as Yahoo! Answers for tech support. Uniquely, though, Fixya has partnered with some companies to provide an official channel for crowdsourced tech support. Most recently, the site launched a co-branded version of their service for Best Buy.

The goal of Get Satisfaction (recent coverage) isn't really to crowdsource customer service, so much as to make it easier for people to get access to companies they have an issue with. However, people do provide one another with help on the site -- similar to at Fixya -- and companies can use it to monitor customer support issues to more quickly tell if an issue isn't just an isolated incident.

Research & Development

IdeaScale (our coverage) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. Companies are able to tap the "wisdom of the crowds" to learn what their customers want from their product or service.

featurelist.org is very similar to IdeaScale, but more public, not branded, and focused on software.

FeVote is another suggestion board web application that lets companies crowdsource their research and development. Like Get Satisfaction, FeVote aims to put the control in the hands of the users by encouraging them to make suggestion boards for their favorite companies.

CollabAndRate is "organic collaboration" software that enables companies to poll their customers, employees, or partners for new ideas. Essentially, this is the same idea as the three sites mentioned above, but with a slightly different pitch.

Whatever You Can Imagine

Amazon's Mecahnical Turk service (recent coverage) is what the company refers to as an "on-demand workforce." In reality, Mechanical Turk is a 100,000 strong member crowd that people can call on to complete a wide variety of tasks. See the 10,000 Cents art project as example of how one can leverage Amazon's crowdsourcing service.

Kluster (our coverage) is a recently launched crowdsourcing site that utilizes a crowd workforce to create any sort of project. The idea behind Kluster is that a group of passionate people working together can come up with better solutions for any decision-making problem than a single person. Whether that is planning an event, designing a new logo, or creating a new product, Kluster believes their system can work, though it seems likely to be used mostly for intangibles (graphic design, copy writing, programming, etc.).

Think of BigCarrot (our coverage) as microPledge or Cofundos.org for just about anything. BigCarrot specializes in "inducement prizes," which are basically cash bounties for achieving a specific goal. In fact, inducement prize contests and software bounties operate on essentially the same premise -- dangle a carrot and let talented people fight for it. Large-scale inducement prizes aren't easy to organize, though, so BigCarrot hopes to make it easier by crowdsourcing the prize creation process and letting anyone create or contribute to a prize

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http://www.readwriteweb.com/archives/crowdsourced_workforce_guide.php http://www.readwriteweb.com/archives/crowdsourced_workforce_guide.php Crowdsourcing Mon, 12 May 2008 05:00:01 -0800 Josh Catone
TechCrunch40: Crowd Sourcing The last session of the 1st day at TechCrunch40 was about crowdsourcing.

Note: for a full round-up of the day's action at TC40, check out Allen Stern's sterling effort at Center Networks.

Cake Financial

Cake Financial is a financial sharing platform backed by Ron Conway. It allows people to share portfolios and real time transactions with others. The site can be integrated with services such as E*Trade and Charles Schwab. This sharing feature allows you to chart yourself against other people and the market normals. You see what your friends are doing, you get notified in real time, and so on. So it's financials, enriched with social networking features.

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]]> All members are ranked as silver, golden member etc. You can see everyones portfolios - and whether they are risky, moderately risky or safe.

My question: isn't this private information that you'd rather keep to yourself. Plus this may result in gaming and legal problems. However, since this business deals directly with money, it can create real addiction among its users and virally spread. So it may be a great success.

DocStoc

DocStoc is the "YouTube of documents." It allows you to share professional documents via a widely accepted and embeddable Flash interface. It offers basic features like categories and search. As a result, you can search for "venture capital companies in california" and you get the documents you want - full of contact info. Special ranking algorithms are based on user trustability. You can set documents to be private or public, and set whatever license you want. The site also includes other social networking elements, such as messaging and comments.

TeachThePeople

TeachThePeople's goal is to be the "ebay for education" [Ed: what was Bernard saying about Concept Extrapolation yesterday? ;-) ]. You can create classes on topics you are an expert at, then teach them and earn revenues. The example that the founders gave was:

Say you are Mark Andreessen, you are a great entrepreneur who has built many big companies and successfully exited - in that case, many people would like to learn from you, know your secret. By creating a "university" on this network, you share your knowledge and earn revenues. You can also set up a management team, assign assistants (in this instance, Jason Calacanis and Michael Arrington).

The site gives every teacher 5GB of storage space. It has advanced features such as discussion boards, Q&A, live chat, etc. It really seems to be a great platform for this purpose. The company says Y! Groups and others are great for communicating, but they can't specialize on topics such as guitar courses, Salesforce teachings etc. They say: you must be good at something, so why not monetize it.

CrowdSpirit

CrowdSpirit is an electronic products crowdsourcing site from France. You post an idea, people vote; if your product gets many votes, it goes to a marketplace where "fans" and "partners" may join you in purchasing and/or selling.

For me, this was the weakest idea of the event so far. Why would anyone want to share their ideas with an untrusted community, when the idea is not defendable?

Ponoko

So far in computing history we've had the personal pc, personal printing - now we get personal manufacturing. Personal manufacturing actually started with the likes of CafePress, but Ponoko takes it one step further. It allows you to make toys from .eps formatted Adobe Illustrator files. I don't think the public can easily get started with this advanced program, but the company claims it is easy.

How it works: you set up material type, color, and so on; then your product gets manufactured and shipped to you. You can even sell it in a marketplace and earn money.

The idea is good, but the market may be small and it will probably be way too hard for the average user to get started with it.

Edited by Richard MacManus

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http://www.readwriteweb.com/archives/techcrunch40_crowd_sourcing.php http://www.readwriteweb.com/archives/techcrunch40_crowd_sourcing.php TechCrunch40, 2007 Mon, 17 Sep 2007 18:47:37 -0800 Emre Sokullu
hi5 Crowdsources Translations: Launches in 10 New Languages hi5_logo_sep08.pngSocial network hi5 launched the first 10 of its user-driven translations today in a push to reach a wider audience. Even though hi5's numbers in the U.S. are relatively low, it is already the third-largest social network worldwide and has a strong presence in Latin America and Europe. Just like Facebook crowdsourced some of its translations, hi5 also relied on its users to localize the user interface and to rate these translations. As hi5 supports the OpenSocial platform, developers will also be able to access these translation tools to localize their own applications.

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]]> hi5_translations.pngThe 10 new languages on hi5 are Catalan, Danish, British English, Finnish, Hindi, Macedonian, Slovakian, Spanish (Mexico and Colombia), and Swedish. Hi5 expects to support over 60 languages within the next 3 months, including Albanian, Bengali, Bulgarian, Croatian, Maltese, Norwegian, Serbian, and Spanish variants for Peru and Venezuela.

Crowdsourcing translations is a natural fit for a social network. At the same time, though, it does come with some pitfalls, including a higher chance of inconsistencies and sub-par translations.

For a site like hi5, which has seen most of its growth outside of the U.S., being able to provide its users with a localized version is simply a smart business move. Facebook, after all, lost a lot of its potential market share to clones in some countries because it did not offer localized versions of its service.

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http://www.readwriteweb.com/archives/hi5_launches_in_10_new_languages.php http://www.readwriteweb.com/archives/hi5_launches_in_10_new_languages.php News Thu, 02 Oct 2008 09:14:04 -0800 Frederic Lardinois
Weekly Wrapup, 19-23 March 2007 Here is a summary of the week's Web Tech action on Read/WriteWeb, with the results of our poll at the end.

Top Web News

Much of the discussion in the blogosphere this week revolved around two pieces of big news. Firstly Google announced that it is beta testing a new CPA (Cost Per Action) online advertising service. Our take is here, in which we posed the question: will Microsoft and Yahoo have to buy their way into the CPA game? This generated some interesting comments. Adam noted:

"Google's key advantage with CPA could be the integration with Google Checkout. If Checkout takes off, then Yahoo's in trouble with trying to catch up on CPA because it can't just buy into the race and be as effective as Goog."

SEO Mash wrote:

"CPC will still be king and there is no need for Yahoo or MSN to be that worried. CPA/PPA only make sense when there is a well defined "purchase" action that can be directly related back to the original click-thru and for many/most Adwords advertisers that is not the case."

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]]> Bob Jones said:

"....an interesting post would be to examine why the hell Microsoft and Yahoo are so slow to take the initiative on this, and everything else that Google has won on in the past few years."

The second big news of the week was the News Corp/NBC Online Video Deal, in which News Corporation and NBC Universal partnered with AOL, MSN, MySpace and Yahoo! - in an attempt to compete with Google/YouTube. 

In other bigco news, Adobe launched Apollo, Alpha Version this week and Yahoo launched oneSearch to the US Mobile Web. The latter essentially means that Yahoo's new mobile search service is now available to millions more people. In our post, we had an interview with Yahoo's Director of Mobile Web Lee Ott and explored what the news means exactly.

Analysis Posts

Once again we had some outstanding (if we do say so ourselves) analysis posts this week, with our writers going super-in-depth into the latest Web trends and products.

Alex Iskold wrote two excellent posts: Web 3.0: When Web Sites Become Web Services and Current Mashup and API Trends. The first one was notable for almost causing a Web 2.0 crisis of confidence! Well, it at least proved some inspiration for Peter Rip's controversial post this week entitled Web 2.0 - Over and Out and Valleywag's follow-up post. Both cited Alex's "Web 3.0" post as evidence that the tide is turning. In any case, our post is well worth reading for anyone interested in what's next in the Web's evolution. FWIW, we only used the term 'web 3.0' to signify something between what has come to be known as 'web 2.0' and the Semantic Web. 

Josh Catone wrote a comprehensive overview of the growing crowdsourcing market. And to emphasize the point, there is some excellent "crowdsourcing" going on in the comments - where many people listed other crowdsourcing projects worth checking out.

There were two great posts this week on the topic of building and marketing your startup. Check out Jitendra Gupta's How to Build a Profitable Startup by Knowing Your Users Better and then Emre Sokullu's How To Market Your Web App.

Sramana Mitra's latest post analyzed MSN Money, concluding that it is a stronger offering than Yahoo Personal Finance.

Finally, for those of you interested in the enterprise space, check out CIOs Spurn Web 2.0 Startups - Enterprises Want Suites and Large, Incumbent Software Vendors.

Startup Action

We profiled the following startups this week:

Poll

Our poll this week asked Which Personalized Homepage Do You Use?. It was a hot topic, as at the start of the week Netvibes launched its "Coriander Edition" and later in the week Google launched new themes. Here are the final results of the poll:

Google Personalized Homepage          27% (409 votes)
Pageflakes                                        27% (397 votes)
Netvibes                                           22% (326 votes)
I don't use a personalized homepage  12% (174 votes)
My Yahoo                                         5% (76 votes)
Yourminis                                         2% (36 votes)
Live.com                                          2% (31 votes)
Webwag                                          0% (7 votes)
Other (please note in comments)       2% (34 votes)

There was a late flurry of votes for Pageflakes, bringing it to second place just behind Google Personalized Homepage. Netvibes was also very popular. Those 3 'start pages' have a clear lead in innovation and are favorites of the web 2.0-savvy crowd.

While it was perhaps to be expected that market leader My Yahoo isn't well used by Read/WriteWeb's early adopter readership (although now that My Yahoo is innovating again, that may begin to change), it did surprise me that Microsoft's live.com rated so poorly. Only 31 out of nearly 1,500 poll respondents said that live.com is their favorite personalized homepage, perhaps reflecting the confused branding of live.com and its barebones look n' feel. However it does actually have some nifty gadgets, so I was a little surprised it only got 2% of votes. It also seems that relative newcomer Webwag is struggling to make an impression.

The other noteworthy piece of data was that 12% of respondents don't use a personalized homepage at all, which suggests the market is still growing.

That's a wrap for another week! Enjoy your weekend everyone.

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http://www.readwriteweb.com/archives/weekly_wrapup_19-23mar07.php http://www.readwriteweb.com/archives/weekly_wrapup_19-23mar07.php Weekly Wrapups Fri, 23 Mar 2007 15:20:08 -0800 Richard MacManus
Google Product Ideas: In 2009, You Could Be Working with Google R&D imgGoogleProductIdeas.jpgAny number of companies - like computer giant Dell for example - have taken to "crowdsourcing" their R&D, asking customers what features they'd like to see and then letting the public vote the best ideas to the top. Now, it seems that Google is taking the opportunity to include its massive user base in the decision process with the release of Google Product Ideas, a new offering that allows users to - you guessed it - propose what they'd like to see Google build and vote on proposed ideas from others.

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]]> imgGoodIdea.jpgAccording to the introductory post, Google Product Ideas is currently focused on mobile development:

"At Google, we know we've got some really great users with some really great ideas, and we're excited to open up a new project called Product Ideas, a platform through which we're taking a new approach to feedback for Google mobile products. Whether it's a feature request, a crazy idea, a rave or a rant, we want to hear it. Even more, we want other users to hear it, to see what others are buzzing about, and to be able to vote on all these ideas."

But the FAQs indicate that this may just be the beginning of the conversation:

"We love that you have thoughts about our other products! Currently, we're in the process of rolling out Product Ideas pages for other Google Products, so stay tuned more information."

To join the Google R&D team - or to propose some ideas and vote on others - simply visit Google Product Ideas and log in with your Google credentials. After declaring a nickname and indicating where you're from, you'll be part of the team deciding where Google Mobile development goes in 2009.

Who knows? Your idea could inspire the next feature that Google mobile picks to pursue.

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http://www.readwriteweb.com/archives/google_product_ideas_crowdsourcing_mobile.php http://www.readwriteweb.com/archives/google_product_ideas_crowdsourcing_mobile.php Crowdsourcing Wed, 31 Dec 2008 00:30:42 -0800 Rick Turoczy
Google Crowdsources Reader, Docs and Search Features productideas_google_sept09a.jpgGoogle has just opened the floodgates. With millions of users, it's only natural that the company is prioritizing features and crowdsourcing new product ideas. In a recent blog post, the company has revamped Google Product Ideas as a series of separate feedback pages for iGoogle, Google Docs, Google SketchUp, Google Ad Planner, Google Custom Search and as of today, Google Reader.

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]]> The Google Reader Team is asking users to submit new features, bundles (reading lists) and custom links. From here submissions can be shared and users can move ideas up or down in a Digg-like voting mechanism.

productideas_google_sept09.jpg

ReadWriteWeb first wrote about Google Product Ideas in late 2008. At the time the site was focused on collecting mobile ideas. Today Google is offering users a chance to submit on a variety of products. Within each sub-site users can view the top voted suggestions, the most popular concepts, the newest submissions and the ideas that have been "answered" or acted upon. While Google Reader's Answered Ideas page is currently blank, it will be interesting to track what the team chooses to work on and why.

To submit your product ideas visit the main Product Ideas page.

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http://www.readwriteweb.com/archives/google_crowdsources_product_features.php http://www.readwriteweb.com/archives/google_crowdsources_product_features.php Google Tue, 22 Sep 2009 18:16:32 -0800 Dana Oshiro