Results matching “marketing” from ReadWriteBiz
marketing
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For Marketers, Paper-Based Methods Still Rule
For all the effectiveness and efficiency mobile technology and geolocation offer to marketers, you'd think that traditional, paper-based methods of marketing would be practically extinct by now. While things may
Survey: SMBs to Keep Spending on Digital Marketing in 2011
The majority of small and medium-sized businesses will either increase their digital marketing budgets or keep them the same in 2011, according to a new survey released by Zoomerang in
iContact Offers Free Email Marketing Service for Small Businesses
While much of the focus in online marketing has been on social media over the last few years, there's still something to be said for the value of good, old
Google Sells Performics Search Marketing Business to Publicis Groupe
Google has just announced that it will sell its Performics search marketing business to Paris-based Publicis Groupe. The deal is expected to close in the third quarter of 2008. Google
70% of Local Businesses Use Facebook For Marketing
Strapped for time and cash, small local businesses are increasingly turning to free and low-cost social media tools for their marketing efforts. Not surprisingly, the world's biggest social networking site
Comment of the Day: Semantic Marketing
Today's winning comment comes from Alex Iskold's must-read post Semantic Web Patterns: A Guide to Semantic Technologies. In the post Alex identifies the patterns that are beginning to emerge in
There is No Perfect VP of Sales and Marketing
Sales and marketing are not the same thing. It's true they both deal with relationship management and it's true that neither of these job descriptions require hardcore engineering, but just
Twittermethis Is A Brilliant Marketing Experiment
Twittermethis (as in, "Riddle me this") is a new Twitter marketing experiment from blogger Jim Kukral. The idea is simple: Everyday Kukral asks his followers on @twittermethis a question. The
Constant Contact Makes Email More Social With Flowtown Integration
Email marketing platforms can offer some rather useful insight into what your subscribers do (whether they open your emails, click on links in them, etc), but if you want
HubSpot Scoops Up Marketing Hacker Dan Zarrella
What does the new media pro of the future look like? One snapshot can be seen in Boston marketing firm HubSpot's newest hire Dan Zarrella. Zarrella is the creator of
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