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Results matching “marketing” from ReadWriteWeb

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De-Mock-cracy In Action: Facebook's Open Governance
Written by Dana Oshiro / August 11, 2009 8:22 PM / 6 Comments

Following February's slew of complaints regarding Facebook's Terms of Use amendment, founder Mark Zuckerberg launched an "Open Governance" model and wrote, "If [Facebook] were a country, it would be

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Dandelife's Struggles Offer Lessons for Startups
Written by Marshall Kirkpatrick / January 8, 2009 11:30 AM / 8 Comments

Two year old life-story repository Dandelife seemed to have everything going for it. It launched to praise from some of the biggest tech blogs on the web, it built a

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The Olympics & Social Media Marketing
Written by Richard MacManus / August 6, 2008 2:04 AM / 15 Comments

This week we're looking at how Web technology is being used in the Beijing Olympics. In today's post we check out how some of the world's leading brands are using

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Microsoft Gets Its Ad Network
Written by Josh Catone / May 18, 2007 9:28 AM / 7 Comments

Yesterday, a lot of people thought Microsoft had missed out on 24/7 Real Media, a display ad network that was purchased by communications group WPP for $649 million, just a

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European Startups and Web Innovation Around The World
Written by Richard MacManus / February 16, 2007 1:32 PM / 6 Comments

Saul Klein, the former Skype global marketing VP who joined VC firm Index Ventures this week, has a great post on his blog about the European startup scene. I spoke

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Microsoft Runs Milgram Experiment on Vista
Written by Marshall Kirkpatrick / July 29, 2008 11:09 AM / 36 Comments

Microsoft today unveiled video footage of an exercise called the Mojave Experiment, where unwitting Windows users were tricked into watching a Vista demo while told it was something else. The

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Alternate Reality Games: What Makes or Breaks Them?
Written by Muhammad Saleem / December 26, 2007 6:38 PM / 4 Comments

Alternate Reality Games (ARGs) have become an incredibly powerful viral marketing and audience engagement tool over the last couple of years. However, the elements of a successful ARG remain

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Online Advertising Up 25% in Q3 - but is it 80% Google?
Written by Marshall Kirkpatrick / November 12, 2007 5:10 PM / 6 Comments

PricewaterhouseCoopers and the Interactive Advertising Bureau released their 3rd quarter numbers estimating total ad buys online today. Big growth continues, but take it with a giant grain of salt. Last

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Amateurs vs. Agencies: Microsoft's Razorfish Acquired
Written by Dana Oshiro / August 9, 2009 6:04 PM / 3 Comments

Publicis Groupe SA announced today the acquisition of Microsoft's Razorfish advertising agency for $530 million dollars. In a joint press release, the group announced that the deal will increase Publicis'

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How to Market iPhone Apps via Barcodes
Written by Sarah Perez / March 11, 2009 7:32 AM / 21 Comments

The latest news from a company called iCandy (previous coverage) is a tool that lets you easily create QR codes for iPhone applications. By simply dragging an app out of

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