Results matching “marketing” from ReadWriteEnterprise
marketing
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Doc Searls Joins AdHocnium
AdHocnium, a new network of affiliated social media marketing consultants, is announcing today that Cluetrain Manifesto co-author Doc Searls has joined the organization. AdHocnium is a corporate body that facilitates
TextBound Heralds Mobile Marketing's Arrival
Mobile marketing startup, TextBound, has big plans to make text messages the new mass media for advertisers. Like we mentioned earlier, more and more companies are going to be betting
Big Brand AR Marketing Roundup: Nike, Ray-Ban & More
As the popularity of augmented reality (AR) marketing grows, it is becoming difficult to keep up with all of the important brands that are looking to test out the technology.
Weekend Reading: Guy Kawasaki Author Spotlight
Highly recognized Silicon Valley venture capitalist Guy Kawasaki is not only the author of the inspiringly titled blog How to Change the World, but he has also penned nine books
P&G Washes Its Hands of Soap Operas and Dives into Social Media
Proctor and Gamble, the company that gave "soap operas" their name, has withdrawn its sponsorship of the last daytime TV show. After 77 years of advertising its Tide detergent and
Adjustables Debuts Video Ad Service at ad:tech Chicago
The growing ranks of online marketers gathered this week at ad:tech Chicago. Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email marketing firms, large
Using Posterous for Your Small Business Email Newsletters
Despite the cries of email overload and email's demise, email marketing remains an important way for small businesses to stay in contact with customers. But crafting then formatting an email
Appia Announces Pay-Per-Downloads for Developers
Apple recently took actions to dissuade developers from participating in incentivized install programs, meaning programs that encouraged consumers to download new apps in return for virtual goods and other bonuses
Social Media and Shopping: A Growing Trend
Social media is evolving. What began as a way to "hang out" with friends online has morphed into an entirely new platform for communication, information sharing, and marketing. Businesses are
SMB Tech Roundup: Productivity Apps, Google Announcements and Calculating Marketing ROI.
Keeping up with every RSS feed item and tweet is hard enough for anybody, let alone someone trying to run a business. That's why at the end of every week,
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