Results matching “marketing” from ReadWriteBiz
marketing
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BlueGlass Interactive Launches Freemium SEO Platform for SMB's
Tampa-based BlueGlass Interactive annouced earlier today the launch of a hosted platform for managing search marketing campaigns. The new offering, called SecondStep, promises to bring enterprise-level search marketing automation
ItsMyUrl Puts Your Whole Online ID into a Barcode
Boston-based ItsMyUrls has added the convenience of QR to their all-in-one online ID service. (Quick-response barcodes are the postage-stamp style codes that are easily scanned by your smartphone.) By adding
Sex and Social Networking Sells: Fake User Profiles in Marketing Campaigns
Increasingly marketing firms are using popular social networks on the Web as part of their campaigns - creating fake user profiles to sell their products. On one hand this is
Black Friday, Cyber Monday...Mobile Tuesday?
Do we really need another shopping holiday? Some marketing firms and major retailers think we do. To follow up on the success of Black Friday, the start of holiday shopping
Stop Giving it Away For Free and Start Creating Brand Value
There's an enormous communication gap between we digital marketers and the startups that are trying to attract our dollars. Over the past several months, I have met with about four
iPad for Business Round-Up: A Flipboard for the Enterprise and More
The iPad isn't just a hot new consumer device, it's also an increasingly popular tool for business. Each week we take a look at the new or updated business
Mobile Marketing: Better For Reaching Democrats
In this heated U.S. election season, both presidential campaigns have been using multichannel marketing techniques that have included everything from wikis to web sites and text messages to Twitter. It
Star Wars Book to be Put Online for Free
In an effort to promote the latest book in the Star Wars "Legacy of the Force" series, starting at 9am tomorrow (Tuesday, April 29), Del Ray will give out book
The Gloves Come Off in The Box.net vs. SharePoint Challenge
Plenty of enterprise 2.0 companies have set their sights on replacing SharePoint. But so far, not one has shown the gumption of Box.net, the filesharing and collaboration service which has
The Invisible Social Enterprise: What Every Exec Needs to Know Today
In an article last year for the Sales Ops Council, I introduced the idea of the "invisible social enterprise," how employees are already using social networks to create real business
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