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marketing

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Signal's Freemium Cross Marketing Campaign Manager

By David Strom / August 25, 2011 9:00 AM / View Comments

Signal has been around for several years and this week they introduced a freemium model to promote their cross-channel marketing campaign software. You can sign up for a free account

MuseWorx "Marketing Operating System" Showing Good Growth

By Richard MacManus / December 8, 2008 5:00 AM

MuseWorx is a SaaS service targeted at 'creative types' - marketing and advertising people, graphic designers, video production companies. It's an on-demand platform that lets creative professionals store and share

Easier Online Marketing for Local Small Businesses with Wishpond

By Audrey Watters / March 17, 2011 8:15 AM / View Comments

As more and more of us are shopping online and are conducting research online before we shop, many local retailers are finding themselves at a disadvantage. Many small businesses don't

New Logistics: Web-Based Tools for International Marketing

By Klint Finley / September 15, 2010 3:35 PM / View Comments

While the logistics of moving goods and information around the globe is rapidly changing, marketing to international audiences, for the most part, is little different from marketing domestically. Abe Burmeister,

Salesforce-for-Marketing Startup Raises $32 Million

By Pete Warden / March 8, 2011 1:30 PM / View Comments

Hubspot has just announced a Series D round of funding for their marketing-as-a-service platform. Investors include some very big names like Google, Salesforce and Sequoia, which shows how much interest

How Many of Your Company's Facebook Fans Are Local?

By John Paul Titlow / June 23, 2011 12:30 PM / View Comments

For small, local businesses using Facebook for social marketing, building up a fan base is important, but only so far as the people clicking the "like" button actually live nearby.

Facebook PPC Ad Rates Are on the Rise, Says Report

By John Paul Titlow / July 13, 2011 1:00 PM / View Comments

The price of advertising on the world's biggest social network appears to be on the rise. The average cost of purchasing pay-per-click ads on Facebook rose by 22% in a

Forrester Ranks Mobile Marketing Companies, Ignores the Brightest Startups

By Dan Rowinski / January 30, 2012 10:30 AM / View Comments

The necessity of having a clear and cohesive mobile marketing strategy has never been greater. Companies that do not have a mobile marketing strategy now are light years behind the

Facebook Publishes Guide to Social Marketing Best Practices

By John Paul Titlow / May 9, 2011 3:00 PM / View Comments

Facebook recently published a PDF document giving businesses a guide to best practices for marketing on the massive social networking site. The 14-page document, titled "Best Practice Guide: Marketing on

Pardot Makes B2B Marketing More Social

By David Strom / August 31, 2011 7:00 AM / View Comments

If you want something more capable than Hootsuite to handle your social media marketing, then you might want to take a closer look at what Pardot's Marketing Automation service provides.

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