Results matching “marketing” from ReadWriteEnterprise
marketing
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Study: Execs Aren't Yet Sure What to do About Social Media
Social media provides companies with new opportunities for customer service, research and marketing (within reason of course), but most respondents to a survey of C-level executive conducted by Harris
YouTube's FastForward Biz Site Off to Slow Start
It's often hard to tell the marketing experts from the impostors. Being a thought leader isn't about knowing the best buzzwords and having a PowerPoint ready to deploy, it's about
Survey Finds Local Marketing Dollars Go To Facebook Places Over Foursquare, Groupon
When Facebook Places launched last summer, one of the first questions (other than "how will this impact my privacy?") was "How will this impact other location-based startups?" While Foursquare was
Cartoon: A/B Testing
I've posted a few times about how my unease at the way social media can help a marketing mentality shape our self-expression and online relationships. Obsessing over metrics and follower
Find a Pattern Before Scaling Up Your Sales Team
The problem with hiring an arsenal of top sales and marketing executives when you don't have a proven customer model is that you're likely to burn through all that funding
With Unica, IBM Adds Marketing Automation to its Software Portfolio
IBM made its entrance into the fast growing enterprise marketing automaton market yesterday with its purchase of Unica for $480 million. Citing industry estimates, IBM says the enterprise marketing management
IMGuest Brings the Social Graph to Hotel Check-Ins
Yossy Mendolovich CEO of IMGuest, the world's only hotel management social network, has launched a service that flips the script on how marketing people interact with guests at prominent chains.
Study: Online Retailers Plan to Focus on Search, Email Marketing & Social Media During Recession
While the U.S. economy is still puttering through a recession, a new marketing study from the National Retail Federation's Shop.org and Forrester Research found that at least some online retailers
AltSearchEngines at the Search Marketing Expo: Social Media
For the past two days, AltSearchEngines editor Charles Knight has been attending the Search Marketing Expo: Social Media conference in New York City. He's been live blogging every session from
Opus: A Marketing Agency That Gets the Most out of Virtualization
Opus Interactive is a marketing agency based in Portland, Or. In addition to providing managed hosting services for businesses and individuals, Opus provides services for advertising, marketing and other digital
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