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marketing

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Social Media Marketing Overload? Some Tips for Startups

By Audrey Watters / April 9, 2010 3:05 PM / View Comments

It is widely accepted that social media has transformed the landscape of marketing radically, and no longer can businesses - no matter their size or stage of development - afford

Forrester: If You Think Social Media Marketing is Worthless, You're Doing it Wrong

By Mike Melanson / July 19, 2010 10:41 AM / View Comments

Has your company spent seemingly countless hours tweeting on Twitter, networking on Facebook and writing the company blog? Have you found yourself wondering if it's all a waste of time?

Despite Recession, More Than 50% of Marketers Increase Spending on Social Media

By Sarah Perez / March 16, 2009 7:13 AM / View Comments

In a recession, budgets are tightened, jobs are cut, and those who remain are expected to do more with less. Given this type of economic reality, it's surprising to hear

Is The Enterprise Cloud Coming To Us, Or Are We Coming To The Cloud?

By Mike Kirkwood / January 20, 2010 10:00 AM / View Comments

At the annual Salesforce user conference this year, DreamForce '09, the buzz was about its ability to merge people's streams, Twitter for example, into their CRM solution. A new

Cloud Calculators: A Sign of Slick Marketing in the Cloud

By Alex Williams / September 3, 2010 12:45 AM / View Comments

As the cloud computing market gets more crowded, a number of Web-based calculators are popping up to lure customers. These online calculators deserve their fair share of scrutiny. For the

Clearspring Launches Widget Ad Network

By Josh Catone / December 10, 2007 8:24 AM

Widget platform Clearspring today announced the launch of a new ad network that will allow widget publishers to monetize their widgets with advertising. The ads will run inside widgets and

What the Grateful Dead Can Teach Us About Marketing

By Audrey Watters / August 2, 2010 3:30 PM / View Comments

For those of us of a certain age and of a certain countercultural bent, yesterday's date, August 1 - despite the 15 years since his death - remains "Jerry's birthday."

Flickr Terminates Fake User, Red Passion

By Richard MacManus / December 1, 2006 2:33 PM

An interesting update to our post earlier this week about fake Social Network user profiles, created for marketing purposes. A Flickr forum thread states that the Red Passion user (the

Media plan of the future

By Richard MacManus / December 14, 2005 7:58 PM

Liked this quote from the recent Reuters Media and Advertising Summit in New York: "The media plan of the future will look like the tiles of your bathroom floor ...

AmEx Facebook Contest Offers Small Businesses a Social Boost

By John Paul Titlow / April 23, 2011 3:00 PM / View Comments

A new contest sponsored by OPEN, American Express's small business division, is offering five small businesses a $20,000 check $2,500 in Facebook ad credits and a trip to the social

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