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Results matching “mobile advertising” from ReadWriteWeb

mobile advertising

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What's Next for Microsoft and Yahoo!

By Josh Catone / June 12, 2008 1:53 PM

Update: Yahoo! and Google have indeed announced a partnership in the form of a non-exclusive deal allowing Yahoo! to run Google advertising alongside search results. The press release is here.

PayPal Buys Fig Card: A Stepping Stool to Mobile Payments for Merchants?

By Mike Melanson / April 28, 2011 7:37 PM / View Comments

It looks like PayPal has mobile on the mind. Last week, parent company eBay bought the location-based media company Where and today, PayPal announced that it has acquired Fig Card.

"Smell Like a Man" Agency Partners With Nike, Target & Coke on Tech Incubator

By Marshall Kirkpatrick / June 29, 2011 10:30 AM / View Comments

Wieden+Kennedy, the advertising agency that made the absurdly popular Old Spice campaign on TV and the web called "Smell Like a Man" announced today that it is now accepting applications

Microsoft's 3D Web: A Chat with Steve Berkowitz and Christopher Payne

By Richard MacManus / November 7, 2006 12:24 AM

Tonight I sat down with Microsoft executives Steve Berkowitz (Senior Vice President, Online Services Group) and Christopher Payne (Corporate Vice President, Live Search) to talk about their new 3D version

Papa Johns Says iPhone App is a Dud - Maybe They Should Try Launching a Real One

By Sarah Perez / April 30, 2009 7:41 AM / View Comments

At the OMMA Mobile conference on Wednesday, Jim McDonnell, marketing manager, emerging channels for Papa John's International, shared some bad news about the potential for mobile applications associated with a

Yokia! Why Nokia Should Buy Yahoo

By Steve O'Hear, last100 editor / February 7, 2008 12:08 PM

Syndicated from last100, our digital lifestyle blog Forget Microsoft, News Corp. or even Apple. Nokia, the world's no.1 mobile handset maker, should buy Yahoo. Or so says Information Week's Stephen

Sponsor Post: Who's Winning the Mobile Battlegrounds? Hear From Foursquare, Sprint and MLB.com CEOs

By RWW Sponsor / October 15, 2010 11:26 AM / View Comments

Editor's note: We offer our sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to

Medialets Rolls Out New Universal SDK for iOS

By Sarah Perez / July 8, 2011 7:05 AM / View Comments

Mobile advertising company Medialets rolled out a new Universal SDK this week, which it says is its biggest release yet. The Universal SDK 2.5 for iOS offers support for third-party

PlayHaven's Real-Time Marketing Tools Aim to Keep Games on Top of App Store Rankings

By Dan Rowinski / September 1, 2011 8:30 AM / View Comments

Mobile marketing platform PlayHaven released new tools today to help app developers maximize the success of their mobile games. Oftentimes game developers will enter their games into an app store

Twitter's Goal: To Be Like "Water"

By Sarah Perez / February 15, 2011 1:40 AM / View Comments

Twitter CEO Dick Costolo gave a keynote speech at Mobile World Congress where he talked about Twitter's growth, its goals and even its fears. "Twitter should be instant, simple and

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