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Results matching “mobile advertising” from ReadWriteMobile

mobile advertising

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In-App Purchases Generate More Revenue than Ads

By Sarah Perez / October 15, 2010 7:49 AM / View Comments

Mobile developers looking to monetize free applications should pay special attention to a new report from mobile analytics firm Flurry. According to this study, conducted using a sample of leading

AdMob Launches iPhone Ad Marketplace and Gives $1 Million in Ads to Developers

By Frederic Lardinois / July 24, 2008 8:45 AM

Today, the mobile advertising marketplace AdMob released a new, global marketplace for iPhone ads. The most interesting aspect of this is that these ads will be specifically tailored to the

[Poll] What Is Facebook's Best Mobile Monetization Strategy?

By Dan Rowinski / February 3, 2012 8:30 AM / View Comments

You would think that a company with 423 million monthly active mobile users would find a way to squeeze some revenue out of them. Easier said than done. The biggest

Customized Video Advertising Disrupts Ad Industry

By Jay Fortner / February 9, 2007 1:19 AM

Written by Jay Fortner and edited by Richard MacManus The New York Times has an interesting report about companies that offer customized video advertising, such as Spot Runner and Visible

Comscore: Mobile Video Still a Niche Market

By Frederic Lardinois / October 31, 2008 10:18 AM

According to the latest data from Comscore, 6.5 million Americans watched videos on their cell phones in August. YouTube-style amateur videos ranked as the most popular type of content, followed

Mary Meeker talk

By Richard MacManus / October 6, 2005 10:10 AM

Lots of data points. "Korea is goto place to figure out where the Internet is going" Innovation coming out of China - 5,6,7 yrs time we're at "boom-let" stage now

MySpace Could Be Bought by Giant Mobile Gaming Startup MocoSpace

By Marshall Kirkpatrick / February 4, 2011 11:56 AM / View Comments

Mass market mobile social networking and gaming platform MocoSpace has issued a statement expressing interest in purchasing MySpace from parent company NewsCorp. The potential acquirer says the two companies have

Windows Phone Outperforms Android and iOS In Mobile Advertising, Smaato Reports

By Dan Rowinski / November 29, 2011 6:40 AM / View Comments

Mobile ad optimizing network Smaato has released its third quarter metrics and the good news for developers is that U.S. fill rates have stabilized. The problem for developers is that

Amazon and Facebook Have Become Unwitting Platform Evangelists for Android

By Dan Rowinski / November 25, 2011 12:30 PM

There is a general thought going around the Internet that by making Android open source, Google has lost control of the platform as companies like Amazon and Facebook use to

Web 2.0 Expo: Eric Schmidt Interview

By Richard MacManus / April 17, 2007 12:09 PM

Schmidt starts off by announcing a presentation feature for Docs & Spreadsheets. John Battelle points out that this completes the Office suite, so he asks is it now a competitor

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