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Results matching “mobile advertising” from ReadWriteWeb

mobile advertising

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Mobile Now Accounts For 10% of Topix Traffic - And It's Mostly From Small Towns

By Richard MacManus / May 4, 2010 12:38 PM / View Comments

This morning I caught up with Chris Tolles, CEO of news aggregation service Topix. I've been following Topix since it began, back in 2004, so it was interesting to find

Forget Web Development, HTML5's Biggest Impact is on Advertising

By Xavier Facon / July 4, 2011 1:00 PM / View Comments

There have been a lot of posts about how HTML5 is great for website development. The subtler, yet more interesting story about HTML5 is that it has incredible potential to

What's Google's Interest in Zetawire? An Android Mobile Wallet

By Sarah Perez / December 14, 2010 7:50 AM / View Comments

Google quietly acquired mobile payments firm Zetawire yesterday, the deal having flown under the radar until analysts at the 451 Group saw a disclosure notice from the company's law firm,

For Marketers, Paper-Based Methods Still Rule

By John Paul Titlow / May 8, 2011 5:00 PM / View Comments

For all the effectiveness and efficiency mobile technology and geolocation offer to marketers, you'd think that traditional, paper-based methods of marketing would be practically extinct by now. While things may

Google Sees 37% First-Quarter Growth

By Curt Hopkins / April 15, 2010 4:54 PM / View Comments

Google defied analyst expectations today by announcing a 37% increase in revenue for the first quarter of 2010 and 23% year-over-year growth. Google's CFO Patrick Pichette told analysts on a

AdMob Releases Richer Ads for iPhone

By Jolie O'Dell / June 3, 2009 5:00 AM / View Comments

Today, mobile ad network AdMob announced social, search, and dynamic rich media ad units for the iPhone. "Mobile advertising is rapidly maturing, and we believe the iPhone is leading the

A New Distribution Model for Apps: Tapjoy's Pay-Per-Action Service

By Sarah Perez / February 9, 2011 10:27 AM / View Comments

Mobile app distribution service Tapjoy, known best for its "pay-per-install" advertising mechanism for user acquisition, has today introduced a new concept in application distribution models: "pay per action." Instead of

Google: Tablets Are For Fun, Laptops Are For Work [study]

By Jon Mitchell / November 30, 2011 2:00 PM / View Comments

As part of its ongoing sponsored research into mobile computing habits, Google released some interesting findings about the way consumers use their different devices. Google refers to the tablet as

Android Keeps on Growing - But Most Users Still Stuck on Old Versions

By Frederic Lardinois / April 27, 2010 5:00 AM / View Comments

Just over six months ago, two Android handsets, the HTC Dream and HTC Magic, accounted for almost all of the Android traffic on mobile advertising service AdMob's network. As the

Promoted Tweets to Enter Twitter User Streams?

By Dan Rowinski / June 23, 2011 1:05 PM / View Comments

Twitter may start putting ads in user streams, according to a report from the Financial Times. "Promoted tweets" would appear in the main flow of tweets on the Twitter homepage,

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