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study

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The Technology Generation Gap at Work is Oh So Wide

By Sarah Perez / April 24, 2009 5:00 AM / View Comments

Recently, business information solutions provider LexisNexis released the results of a study that examined how technology was used in the American workplace. The focus of the study was on the

Teenagers Want Face Time More Than Texting Time

By Alicia Eler / January 6, 2012 4:15 PM / View Comments

Despite all of the technology available to teenagers today, they still prefer meeting IRL to texting and "liking" each others' Facebook statuses. A new study out from Ericsson surveyed 2000

Infographic: 10% Better Data Usage Brings Sales and Productivity Boost

By Joe Brockmeier / October 4, 2011 9:00 AM / View Comments

The University of Texas conducted a study sponsored by Sybase on the business impact of effective data. In the three-part study, the researchers found that if the median Fortune 1000

Twitter Drives a Lot of Traffic to Media Sites, but Doesn't Bring a Lot of Customers to Online Retailers

By Frederic Lardinois / June 24, 2009 10:23 AM / View Comments

According to the latest data from Hitwise about Twitter users in the UK, Twitter has become an important source of traffic for entertainment sites, other social networks, and news and

Hey Businesses! Social Media Users Want Your Attention

By Sarah Perez / October 13, 2008 11:59 AM

For any company that thought social media was a passing fad not worthy of their time, the numbers coming out of a recent study published by Opinion Research Corporation for

Who Uses Social Networks and What Are They Like? (Part 1)

By Sarah Perez / December 31, 2009 12:00 PM / View Comments

A study released earlier this year by Anderson Analytics looked into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing

Where's the Market Research?

By Lee Crockett / January 11, 2012 11:00 AM / View Comments

Back in the day; back when we still did telephone interviews, mall intercepts, and door to door product placements, i.e. before the Internet, it used to take weeks, sometimes months,

Errors By Bloggers Kill Credibility & Traffic, Study Finds

By Marshall Kirkpatrick / October 30, 2008 4:53 PM

Blogging is fast, informal and easy to do. Spelling, grammar and factual errors happen - but do they make a material impact on the success of a blogger? A small

Ads Across Platforms Get Inside People's Heads

By Jon Mitchell / September 28, 2011 12:15 PM / View Comments

Google and Nielsen measured the impact of advertising across multiple screens, and the findings were stark. Advertisers will be happy to learn that advertising across devices appears to significantly increase

1 in 3 Online Consumers Will Use a Tablet by 2014

By Alicia Eler / November 22, 2011 12:06 AM / View Comments

In a new study from eMarketer.com, researchers found that by the end of 2011, 33.7 million Americans will use a tablet at least once a month. This is an increase

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