youtube - ReadWriteWeb http://www.readwriteweb.com/feeds/search/youtube en Copyright 2009 Richard MacManus readwriteweb@gmail.com Sun, 22 Nov 2009 19:36:29 -0800 http://www.sixapart.com/movabletype/?v=4.23-en http://blogs.law.harvard.edu/tech/rss YouTube to Publishers: Don't Put Your Own Ads Into Those Videos! youtube_logo_nov08.pngAccording to a report from Mediaweek, YouTube has sent written warnings to a number of content producers who feature their own advertisers in videos on Google's popular video service. YouTube, of course, is mostly interested in selling ads on its own network, and advertisers who buy overlay ads on YouTube don't want to see their messages mixed in with other sponsor announcements and product placements. A 'black market' for ad placements in videos is obviously something that YouTube, which is still struggling to find a viable monetization strategy, is not trying to encourage.

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]]> According to YouTube's Terms of Service, content creators would need "prior written authorization" from YouTube before they can post commercial videos on the service.

Of course, there are thousands of commercial videos on YouTube where producers did not ask for written consent from the company before posting these videos, and, according to Mediaweek, YouTube has only contacted a very small number of these though the service is clearly trying to signal that it is not happy with the current situation. While YouTube is only notifying a small number of content owners, some producers complain that YouTube will not promote their videos if they include product placements.

mentos_on_youtube.pngYouTube, which dominates the online video market, is one of the most important outlets for most content producers, and YouTube has every interest in keeping its most prolific talent on the service. At the same time, though, YouTube is also bleeding a good amount of money every single day.

According to Mediaweek, YouTube will soon announce a more formal process for integrating commercial videos that integrates their own ads and product placements.

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http://www.readwriteweb.com/archives/youtube_to_publishers_dont_put_your_own_ads_into_videos.php http://www.readwriteweb.com/archives/youtube_to_publishers_dont_put_your_own_ads_into_videos.php News Mon, 04 May 2009 09:42:50 -0800 Frederic Lardinois
YouTube Videos Get Automatic Captions youtube_logo_nov08.pngGoogle just announced that YouTube can now automatically generate captions and subtitles for videos in English. For now, this feature is only enabled on a handful of partner channels, but Google plans to make this feature available for all users in the future.

In the meantime, YouTube now also offers a new 'automatic caption timing' feature for all new uploads that makes it easier to add captions manually. You simply upload a text file with a transcript of the video and Google's speech recognition technology will figure out when those words are spoken and create captions based on this information.

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]]> As Google points out, YouTube's users currently upload over 20 hours of video every minute - and most of this video isn't accessible for users with hearing impairments. While uploaders could always add captions to their videos manually, only a very small minority of users ever did so.

YouTube's speech recognition technology is based on the same speech-to-text algorithms that transcribe voicemails in Google Voice. You can also translate these captions into 51 languages.

As expected, these captions aren't always perfect, but work surprisingly well on the videos that we have seen so far.

If you want to have a look at how these captions work, have a look at one of the videos in the UC Berkeley, Stanford, MIT, Yale, UCLA, Duke, UCTV, Columbia, PBS, National Geographic, Demand Media, UNSW and Google & YouTube channels.

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http://www.readwriteweb.com/archives/youtube_videos_automated_speech_to_text_captions.php http://www.readwriteweb.com/archives/youtube_videos_automated_speech_to_text_captions.php News Thu, 19 Nov 2009 08:53:38 -0800 Frederic Lardinois
ESPN Comes to YouTube - And Brings Its Own Player and Pre-Roll Ads espn_youtube_logo_may09.pngEarlier this year, we heard that ESPN was supposed to come to YouTube this April, but AdAge now reports that the Connecticut-based sports network will finally arrive on Google's highly popular video portal on July 15. This would be an interesting development by itself, especially given that ESPN is owned by Disney, which just made a major investment in YouTube's competitor Hulu.com, but the really interesting part of this announcement is that ESPN will not only be the first network to offer pre-roll ads on YouTube, but that it will also integrate its own video player on the site.

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]]> ESPN already has its own YouTube channel, though the videos there are getting a dismally low number of views (generally under 500).

We are not quite sure how, exactly, ESPN will bring its own player to YouTube and whether this means that ESPN will continue to host its content and ads on its own servers. We asked YouTube about the details of this arrangement and will update this post once/if we get an answer.

espn_youtube.jpgGoogle has generally shied away from doing pre-roll ads on YouTube and argued that they did not perform well on the service, but given the current economic climate and the pressure on YouTube to actually make a profit at some point, it would seem that Disney and ESPN were able to convince YouTube to give pre-roll ads a try.

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http://www.readwriteweb.com/archives/espn_is_comes_to_youtube_and_brings_its_own_player_pre_roll_ads.php http://www.readwriteweb.com/archives/espn_is_comes_to_youtube_and_brings_its_own_player_pre_roll_ads.php News Wed, 20 May 2009 10:29:10 -0800 Frederic Lardinois
YouTube's Promoted Videos are Branching Out and Coming to a Website Near You youtube_logo_nov08.pngYouTube's Promoted Videos - the video ads that often appear to the right of the currently playing video in YouTube and next to search results - are now coming to regular websites as well. Starting today, Promoted Videos will appear in AdSense units through the Google Content Network and will compete with text and image ads in AdSense's ad auctions. Interestingly, AdSense already offers video ads, though it classifies them as 'image ads.' These two video ad units will now run side by side.

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]]> promoted_videos.jpgThe YouTube Promoted Video ad units consist of a thumbnail on the left and three lines of text on the right. Clicking on one of these ads will take users to the YouTube page or channel with the video. Any user can promote ads on YouTube for just a few dollars a day, though most of the promotions on the site are run by larger organizations.

For the time being, these ads are only available in the U.S. and in English, though Google plans to launch them in other regions and languages as well.

Google has obviously struggled to turn YouTube into a profitable business unit. Taking YouTube ads out of the YouTube silo could help Google to win over more advertisers and give current advertisers more reasons to buy ads on YouTube.

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http://www.readwriteweb.com/archives/youtubes_video_ads_are_branching_out_and_coming_to_adsense.php http://www.readwriteweb.com/archives/youtubes_video_ads_are_branching_out_and_coming_to_adsense.php News Fri, 02 Oct 2009 10:30:43 -0800 Frederic Lardinois
Failed Negotiations: YouTube Will Block Music Videos in the UK youtube_logo_nov08.pngYouTube just announced that it wasn't able to reach a new deal with the UK's Performing Rights Society (PRS for Music), which collects licensing fees for musicians and labels in the UK. Because of this, YouTube will now block access to all premium music videos for users in the UK. According to YouTube, the licensing fees that PRS was looking for were "simply prohibitive" and Google would lose a "significant amount of money with every playback." YouTube also bemoans that PRS was unwilling to provide it with a comprehensive list of songs that were actually included in the license.

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]]> PRS for Music, on the other hand, also just released a statement that accuses YouTube of simply breaking off the negotiations without any consultation with PRS. According to PRS, Google "has told us they are taking this step because they wish to pay significantly less than at present to the writers of the music on which their service relies, despite the massive increase in YouTube viewing."

YouTube goes out of its way to state that this move has nothing to do with the record labels. Patrick Walker, YouTube's Director of Video Partnerships, Europe, Middle East and Africa, lays the full blame on PRS for Music - and PRS, of course, blames Google for being too greedy. Walker, however, also says that the negotiations continue, so we might just see a solution in the near future. For now, however, users will have to resort to illegally uploaded videos if they want to watch music videos on YouTube in the UK.

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http://www.readwriteweb.com/archives/youtube_will_block_music_videos_in_uk.php http://www.readwriteweb.com/archives/youtube_will_block_music_videos_in_uk.php News Mon, 09 Mar 2009 12:29:46 -0800 Frederic Lardinois
YouTube Videos of the Year - Most Memorable Weren't the Most Viewed Like everyone else YouTube has an end of the year list, but there's something a little strange about all the media coverage today on the "top YouTube videos of 2007." These aren't the most viewed videos of the year. They are YouTube's selection of the "most memorable."

The most popular videos on YouTube this year were a bunch of major label music videos - not the user generated content the site would like to be known for. Ultimately there's plenty of room for both, but let's get our story straight.

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]]> The most viewed video on YouTube this year was Avril Lavigne's Girlfriend, an examination of predatory female adolescent heterosexuality. Embedding is turned off for Girlfriend, but below (in a single playlist) are all of the videos on YouTube's Most Memorable List that can be embedded, followed by the videos that were most viewed this year. You can also check out ReadWriteWeb's commentary in August of the Top 10 YouTube Videos of All Time.

Both lists are fun to watch - even if the mega-classic Shoes was somehow not included on either. (I mean, "these lists SUCK.") I suppose to be fair, Shoes was a 2006er - as was Dick in a Box, but do any of the videos below come close to the awesomeness of either of those videos?

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http://www.readwriteweb.com/archives/youtube_videos_of_the_year.php http://www.readwriteweb.com/archives/youtube_videos_of_the_year.php Trends Fri, 28 Dec 2007 12:50:13 -0800 Marshall Kirkpatrick
New on YouTube: Collaborative Annotations youtube_logo_nov08.pngYouTube today introduced a new feature that allows publishers to invite others to annotate their videos. Just a few weeks ago, YouTube introduced a new annotation feature that made it easier for publishers to add speech bubbles or spotlights to their videos. Now, you can send a special link to your friends so that they can easily add their own witty comments to your videos.

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]]> YouTube's annotations editor now prominently features a link that you can share with your friends - or the whole Internet, if you choose to make it public. Commenters have to be logged in to YouTube to add annotations. The video's owner can moderate these comments, though it does look like all new annotations are automatically added to the video immediately; there doesn't seem to be a moderation queue.

Some video producers have found innovative ways of using YouTube's annotations feature, but often, they are only a distraction, and a lot of videos are simply better without them. Interestingly, YouTube acknowledged this in its announcement today and YouTube makes it pretty easy to turn annotations off altogether. Just go to your 'Account Settings' and look for the Annotations settings (obviously, you have to be logged in to YouTube for this to work).

youtube_invite_annotations.png

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http://www.readwriteweb.com/archives/youtube_collaborative_annotations.php http://www.readwriteweb.com/archives/youtube_collaborative_annotations.php News Fri, 20 Feb 2009 11:32:59 -0800 Frederic Lardinois
YouTube Monetizes Embeds youtubelogo.jpgIn an attempt to capitalize on traffic that happens off the main site, YouTube today announced a monetization program for embedded videos at the NewTeeVee conference in San Francisco.

With an audience of 280 million viewers worldwide every month, and 44 percent of viewers watching videos on sites other than YouTube, a new revenue channel makes a lot of sense - for Google as well as its partners.

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]]> YouTube has been working on replicating the YouTube experience on other sites and this is a smart move given the consumption of online video is rapidly increasing worldwide; people want to watch video anywhere, anytime, on any device - not just on the YouTube homepage.

While YouTube added Adsense recently, with embeds, comes a different form of advertising; you can now control annotations, look at captions, and even search for other videos directly, regardless on where they are posted.

How does it work?

Advertisements appear on the bottom 20 percent of the screen (see image below) and last for about ten seconds, apparently the time recommended for maximum engagement. You can see it in action on Lisa Nova Live.

youtube_monetized_embeds_Nov_08.jpg

Image: Monetized YouTube embeds on Lisa Nova site

An interesting function that they've included is the ability to scroll though advertisements, and while we're not quite sure who would want to do that advertisers seem keen: you can now click through directly to the advertisers site.

Google certainly seems to be making an effort to monetize YouTube; adding Adsense yesterday, monetized embeds today, you have to wonder what's coming tomorrow.

What do you think?

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http://www.readwriteweb.com/archives/youtube_monetizes_embeds.php http://www.readwriteweb.com/archives/youtube_monetizes_embeds.php Google Thu, 13 Nov 2008 12:12:08 -0800 Lidija Davis
YouTube Testing Secret New Channels Beta Word has it there's a secret link available on YouTube's site right now that will give you access to their new top-secret Channels beta testing program. Some YouTube users received notification of the beta via an email message from YouTube, but others discovered it on their own.

So what's this all about? It seems that, in the coming weeks, YouTube plans to launch a brand-new user interface for their Channels section and if you click the secret link, you can be a part of the group that helps test it and provide feedback.

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]]> The secret link's URL is (hilariously): http://www.youtube.com/super_seekrit. Once you click that, you'll be taken to a web page that welcomes you to the secret Channels beta program. The page also warns you that this is experimental so some things may be broken while other things may just be incomplete. If you don't like the beta design, you can switch back to the old layout by clicking the "opt-out" button.

Here's the message that displays:

The new Channels section lets you edit your Channel within your channel. Using buttons at the top of the screen, you can change "Settings," "Themes and Colors," and "Modules." Previously, this type of editing had to be done on a separate page. Also, an "edit" button appears within different sections of the page, letting you further customize those particular parts.

Here's what the current Channels section looks like:

Here's the new Channels beta:

YouTube has also set up a "secret" blog which they'll use to communicate with the beta testers. You can follow the blog here: http://youtube-channels-beta.blogspot.com. There, you can leave bug reports, requests, and other feedback in the comments section.

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http://www.readwriteweb.com/archives/youtube_testing_secret_new_channels_beta.php http://www.readwriteweb.com/archives/youtube_testing_secret_new_channels_beta.php Google Mon, 20 Apr 2009 05:57:32 -0800 Sarah Perez
YouTube Music Announces Symphony Orchestra Finalists youtube-symphony-icon-mar09.jpgFour months and hundreds of recorded submissions after we first reported on the YouTube Global Symphony, over 90 cream-of-the-crop hopefuls have been selected to participate in a classical music summit and grand performance at Carnegie Hall next month. The winners were announced today on the YouTube Blog.

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]]> YouTube presents the winning submissions with a custom new flash interface on their Symphony channel. There, you can choose which section of the orchestra you want to see videos of, or switch over to the videos YouTube created exclusively for the channel. Of course, you can then click on any video you like to favorite or comment on it. YouTube Music promises to keep the channel fresh with videos of the winners and the summit next month.

After watching quite a few of the performers, we know that (unlike with American Idol hopefuls), this crew really knows their stuff. Under the direction of Michael Tilson Thomas, all signs point to the concert being a treat. Plus, it is an unprecedented opportunity for talented musicians from all over the world to meet each other and their mentors - as well as being a resume highlight once it is complete.

Stay tuned for the grand finale, the Symphony Orchestra performance at Carnegie Hall. We are certain it will look (and sound) amazing when broadcast via YouTube HD.

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http://www.readwriteweb.com/archives/youtube_music_announces_sympho.php http://www.readwriteweb.com/archives/youtube_music_announces_sympho.php News Mon, 02 Mar 2009 19:00:00 -0800 Phil Glockner
Is YouTube Rolling Out Higher Quality Video Tomorrow? YouTube is making a mystery announcement tomorrow, Erick Schonfeld writes at TechCrunch. Schonefeld's guess is that it may be a partnership with Hulu, but the folks over at Mahalo have another interesting theory. They discovered a new link below a YouTube player today that flips playback over to a higher-quality copy of the video on this page. You can visit that page, for an Amy Sedaris interview with David Letterman, or see the screencapture from Mahalo, embedded below.

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]]> Update: YouTube Expands API Set - Including Upload, Player APIs (this was the actual announcement tonight, but perhaps high quality video is still to come)

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http://www.readwriteweb.com/archives/youtube_higher_quality.php http://www.readwriteweb.com/archives/youtube_higher_quality.php Tue, 11 Mar 2008 21:16:39 -0800 Marshall Kirkpatrick
YouTube.gov: U.S. Congress Comes to YouTube youtubelogo.jpgJust in time for the the opening of the 111th U.S Congress, YouTube today announced that is is now hosting two new channels that will make it easier to find video updates from U.S. Senators and Representatives. YouTube's Steve Grove promises that these channels will feature both floor speeches and behind-the-scenes footage.

Many Senators and Representatives already have their own YouTube channels, and these two new sites aggregate the content from these. Over time, we hope to see more elected officials on YouTube, though we also hope to see more than just clips from local TV news shows.

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]]> One-Way Communication?

youtube_house_jan09.jpgOne trend we noticed on a lot of these pages, however, was that quite a few Senators and Representatives decided not to allow comments on their videos. We would hope that more of our elected officials would value comments from their constituents.

Senate and House in HD

We do, however, commend Congress for using YouTube's new HD capabilities (even though some of the material in the intro video looks like it was shot with substandard cameras).

House vs. Househub

On a lighter note, the announcement on YouTube's blog links to this page, instead of the new page for the U.S. House of Representatives. You decide which one you find more interesting.

OpenCongress

If you don't want video, but hard facts about Congress, we recommend OpenCongress, which aggregates information about the details of business on Capitol Hills.

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http://www.readwriteweb.com/archives/congress_comes_to_youtube.php http://www.readwriteweb.com/archives/congress_comes_to_youtube.php News Mon, 12 Jan 2009 09:21:20 -0800 Frederic Lardinois
It's Complicated: Warner Music Comes Back to YouTube wmg_logo_sep09.pngWarner Music, which had removed its videos from YouTube after licensing talks with Google broke down last year, just announced that is has reached a new deal with YouTube and that Warner's music videos will once again appear on YouTube. The partnership, according to the official announcement, covers the complete Warner catalog and "includes user-generated content containing WMG acts." Warner will be able to monetize user-generated content thanks to Google's Content ID technology, which can detect copyrighted content in YouTube videos and then allow the copyright holders to sell ads against this inventory.

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]]> According to Google, the partnership is based on a revenue-sharing deal. Thanks to this deal, YouTube users will now have access to videos from all the major record labels and most of the major independent labels as well.

Warner Will Sell its Own Ads and Get a Custom Player

Judging from the announcement, it is clear that the Google Content ID system (which was just integrated with YouTube's stats package earlier this week) was a major factor in bringing Warner back to YouTube. It's also important to note that Warner will sell its own advertising inventory. Thanks to this, as Billboard's Antony Bruno points out, Warner will be able to set its own prices and keep the majority of the ad revenue, even though it will share revenue with YouTube. Bruno also notes that YouTube will create a branded player and custom artist-channels for Warner's content and that Warner hopes to include more commerce and social networking features in this player.

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http://www.readwriteweb.com/archives/its_complicated_warner_music_comes_back_to_youtube.php http://www.readwriteweb.com/archives/its_complicated_warner_music_comes_back_to_youtube.php News Tue, 29 Sep 2009 10:30:07 -0800 Frederic Lardinois
YouTube Launches Video Stats Package Google announced this evening the immediate availability of a new video statistics package free for anyone with a YouTube account. The software, called Insight, gives users access to a range of statistics about the videos they upload to the site, such as where viewers are from, how often viewers in specific geographic regions viewed a video, or how long it took a video to become popular.

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]]> "Insight gives the creators an inside look into the viewing trends of their videos on YouTube, and helps them to increase views and become more popular," said YouTube Product Manager Tracy Chan. "Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing -- both on and off the site -- and reach the right viewers."

Currently, the stats package does lack a few important metrics such as search engine referral information, being able to tell where users bail on a video, and general link referral info. Chan did seem to indicate that referral information would be available at some point, though.

According to Chan, Insight turns YouTube into "one of the world's largest focus groups." What it really does, though, is add another piece of the puzzle for YouTube to become what Google wants it to be: the place where all the world's videos are stored. We reported a couple of weeks ago on additions to YouTube's API that will enable YouTube to become more like a content delivery network (think: Akamai or Limelight for videos of your cat). As YouTube says, they are now "an open, general purpose, video services platform, available for use by just about any third-party website, desktop application, or consumer device." Adding detailed video stats simply makes YouTube that much more attractive to use as a video host.

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http://www.readwriteweb.com/archives/youtube_launches_video_stats.php http://www.readwriteweb.com/archives/youtube_launches_video_stats.php Products Thu, 27 Mar 2008 00:17:40 -0800 Josh Catone
The YouTube Government: Why Is YouTube Getting Preferential Treatment? youtube_congress_logo.jpgLately, there has been a trend for government agencies and elected officials to put their videos up on YouTube. While we commend them for doing so, we can't help but wonder if this is, in the end, a positive trend. After all, while YouTube is definitely the most popular video sharing site, it is definitely not the only one. Yet, as we reported this morning, Congress is putting its videos on the site now, and President-elect Barack Obama is also making regular appearances on Google's popular video sharing service.

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]]> In Obama's defense, we have to say, though, that his team put his weekly "YouTube addresses" up on Yahoo and AOL as well, but the default still seems to be YouTube.

Why Shouldn't They Use YouTube?

YouTube is not a public service but a commercial enterprise. Google might, one day, decided to just shut it down, and take its archive with it. One might argue that this is unlikely, but it could happen.

A stronger argument against favoring YouTube, however, is that it does look like preferential treatment of a service that is already close to being a monopoly. Given that services like TubeMogul make it incredibly easy to post videos to a large variety of online video services, there is really no excuse for government officials to only post videos to YouTube except for being ignorant about the alternatives.

obama_youtube.jpgAs for the new Congress sites, even though this is a bipartisan effort, it would still be in the government's best interest to avoid any appearance of a conflict of interest. Google after all is a major donor to the Obama campaign.

No Ads - But Lots of Status

Also, while Google doesn't directly profit from these government videos (at least we haven't seen any ads on these videos yet), it does turn YouTube into even more of a household name and extends its status as the de-facto video sharing site.

Host Videos In-House?

Congress and the White House probably have enough in-house technical know-how to host their own videos or put their videos on a white-label site. While we commend the members of Congress who put their own videos on YouTube, we would also like to see them use Vimeo, Viddler, blip.tv, and others.

On the other hand, though, YouTube is where the audience is, so putting videos on there makes perfect sense, but we would argue that it shouldn't be the only place to find videos of our elected officials.

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http://www.readwriteweb.com/archives/the_youtube_government.php http://www.readwriteweb.com/archives/the_youtube_government.php News Mon, 12 Jan 2009 18:30:04 -0800 Frederic Lardinois