youtube - ReadWriteWeb http://www.readwriteweb.com/feeds/search/youtube en Copyright 2012 Richard MacManus readwriteweb@gmail.com Tue, 14 Feb 2012 18:04:00 -0800 http://www.sixapart.com/movabletype/?v=4.35-en http://blogs.law.harvard.edu/tech/rss YouTube to Publishers: Don't Put Your Own Ads Into Those Videos! youtube_logo_nov08.pngAccording to a report from Mediaweek, YouTube has sent written warnings to a number of content producers who feature their own advertisers in videos on Google's popular video service. YouTube, of course, is mostly interested in selling ads on its own network, and advertisers who buy overlay ads on YouTube don't want to see their messages mixed in with other sponsor announcements and product placements. A 'black market' for ad placements in videos is obviously something that YouTube, which is still struggling to find a viable monetization strategy, is not trying to encourage.

]]> According to YouTube's Terms of Service, content creators would need "prior written authorization" from YouTube before they can post commercial videos on the service.

Of course, there are thousands of commercial videos on YouTube where producers did not ask for written consent from the company before posting these videos, and, according to Mediaweek, YouTube has only contacted a very small number of these though the service is clearly trying to signal that it is not happy with the current situation. While YouTube is only notifying a small number of content owners, some producers complain that YouTube will not promote their videos if they include product placements.

mentos_on_youtube.pngYouTube, which dominates the online video market, is one of the most important outlets for most content producers, and YouTube has every interest in keeping its most prolific talent on the service. At the same time, though, YouTube is also bleeding a good amount of money every single day.

According to Mediaweek, YouTube will soon announce a more formal process for integrating commercial videos that integrates their own ads and product placements.

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_to_publishers_dont_put_your_own_ads_into_videos.php http://www.readwriteweb.com/archives/youtube_to_publishers_dont_put_your_own_ads_into_videos.php News Mon, 04 May 2009 09:42:50 -0800 Frederic Lardinois
New YouTube Contest Will Perform Your Science Experiment Live From Space youtube_150x150.pngYouTube has just announced a new channel that truly deserves the overused adjective, "epic." It's called YouTube Space Lab, a partnership with Lenovo, Space Adventures, the National Aeronautics & Space Administration (NASA), the European Space Agency (ESA) and the Japan Aerospace Exploration Agency (JAXA).

Space Lab will allow students to submit a science experiment by video, and a panel of scientists and astronauts, including Professor Stephen Hawking, will pick the best submissions. The winners' experiments will be performed aboard the International Space Station and streamed live on YouTube to the whole world.

]]>

As if getting your own science experiment performed live on the ISS for the entire world wasn't enough, there are also prizes like zero-G flights, Lenovo IdeaPad laptops, a trip to Japan to watch your experiment launched into space, or a cosmonaut training experience in Star City, Russia.

Space Lab is part of YouTube's educational channels available at YouTube.com/EDU. Teachers can visit YouTube.com/Teachers to learn how to incorporate Space Lab into their classrooms.

Read more on the official YouTube blog.

]]> Discuss]]>
http://www.readwriteweb.com/archives/new_youtube_contest_will_perform_your_science_expe.php http://www.readwriteweb.com/archives/new_youtube_contest_will_perform_your_science_expe.php YouTube Mon, 10 Oct 2011 10:14:00 -0800 Jon Mitchell
YouTube for Schools: All the TED Talks, None of the Cat Videos youtube_150x150.pngYouTube has launched a new initiative called YouTube for Schools, which will enable educators to open up classrooms to the wide world of educational content on YouTube without all the junk. Open Internet access in schools is tricky, with all the distractions and time-wasters out there, so Google is taking this step to make educators' lives easier.

Network administrators can turn on YouTube for Schools to give school computers access to the vast library of YouTube EDU content from partners such as the Smithsonian and TED. The content is organized into topical and grade-level playlists. You can view the lists at youtube.com/teachers.

]]>

YouTube for Schools allows unfettered access to educational videos without any of the YouTube stuff that's inappropriate for school. Schools can customize their YouTube portals with playlists and topics tailored to their curricula. And teachers can find videos arranged by topic and grade level to help them formulate lesson plans.

In 2010, Google's launch of encrypted search ran afoul of school network administrators by clashing with the Children's Internet Protection Act, a federal law that would have required schools to block Google. Google had to move encrypted search to a new, separate domain to fix the problem. With this specialized version of YouTube, it looks like Google has figured out how to better serve the needs of schools.

YouTube has run some interesting educational promotions this year, such as a contest to perform your science experiment live from space.

Read more about YouTube for Schools on the YouTube blog.

Do you think YouTube is a good educational resource?

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_for_schools_all_the_ted_talks_none_of_the.php http://www.readwriteweb.com/archives/youtube_for_schools_all_the_ted_talks_none_of_the.php YouTube Mon, 12 Dec 2011 09:15:00 -0800 Jon Mitchell
YouTube Videos Get Automatic Captions youtube_logo_nov08.pngGoogle just announced that YouTube can now automatically generate captions and subtitles for videos in English. For now, this feature is only enabled on a handful of partner channels, but Google plans to make this feature available for all users in the future.

In the meantime, YouTube now also offers a new 'automatic caption timing' feature for all new uploads that makes it easier to add captions manually. You simply upload a text file with a transcript of the video and Google's speech recognition technology will figure out when those words are spoken and create captions based on this information.

]]> As Google points out, YouTube's users currently upload over 20 hours of video every minute - and most of this video isn't accessible for users with hearing impairments. While uploaders could always add captions to their videos manually, only a very small minority of users ever did so.

YouTube's speech recognition technology is based on the same speech-to-text algorithms that transcribe voicemails in Google Voice. You can also translate these captions into 51 languages.

As expected, these captions aren't always perfect, but work surprisingly well on the videos that we have seen so far.

If you want to have a look at how these captions work, have a look at one of the videos in the UC Berkeley, Stanford, MIT, Yale, UCLA, Duke, UCTV, Columbia, PBS, National Geographic, Demand Media, UNSW and Google & YouTube channels.

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_videos_automated_speech_to_text_captions.php http://www.readwriteweb.com/archives/youtube_videos_automated_speech_to_text_captions.php News Thu, 19 Nov 2009 08:53:38 -0800 Frederic Lardinois
YouTube Gets a Cloud-Based Video Editor If you have found yourself like I recently have - stuck with video on an iPhone and a netbook, but no real way to edit it - then fret no more, because YouTube has added an editor.

While the YouTube Video Editor is certainly nothing to compete with the likes of Final Cut Pro or Premiere, it has the basic functionality needed to finally make it possible for those living the ultra-mobile, ultra-lightweight lifestyle to put their videos online without having to leave all the unwieldy odds and ends.

]]> youtube-editor.JPG

The editor is simple and intuitive, with a drag-and-drop interface showing a full thumbnail inventory of all of your videos. Editing a video consists of setting a starting and stopping point for each clip, so if you want to select multiple clips from the same video, you simply drag that video to the bar below and repeat the process for each clip. In much the same way, different videos, or clips from those videos, can be spliced together.

Of course, rough editing like this can leave some interesting audio, so YouTube also provides you with audio tracks to overlay over the entire video from its AudioSwap library. Two caveats come with using the audio overlay - adding an audio track from the AudioSwap library will permanently erase the audio track on the mashed-up video and YouTube says that it may display advertisements on videos using these audio tracks.

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_gets_a_cloud-based_video_editor.php http://www.readwriteweb.com/archives/youtube_gets_a_cloud-based_video_editor.php YouTube Wed, 16 Jun 2010 07:43:00 -0800 Mike Melanson
ESPN Comes to YouTube - And Brings Its Own Player and Pre-Roll Ads espn_youtube_logo_may09.pngEarlier this year, we heard that ESPN was supposed to come to YouTube this April, but AdAge now reports that the Connecticut-based sports network will finally arrive on Google's highly popular video portal on July 15. This would be an interesting development by itself, especially given that ESPN is owned by Disney, which just made a major investment in YouTube's competitor Hulu.com, but the really interesting part of this announcement is that ESPN will not only be the first network to offer pre-roll ads on YouTube, but that it will also integrate its own video player on the site.

]]> ESPN already has its own YouTube channel, though the videos there are getting a dismally low number of views (generally under 500).

We are not quite sure how, exactly, ESPN will bring its own player to YouTube and whether this means that ESPN will continue to host its content and ads on its own servers. We asked YouTube about the details of this arrangement and will update this post once/if we get an answer.

espn_youtube.jpgGoogle has generally shied away from doing pre-roll ads on YouTube and argued that they did not perform well on the service, but given the current economic climate and the pressure on YouTube to actually make a profit at some point, it would seem that Disney and ESPN were able to convince YouTube to give pre-roll ads a try.

]]> Discuss]]>
http://www.readwriteweb.com/archives/espn_is_comes_to_youtube_and_brings_its_own_player_pre_roll_ads.php http://www.readwriteweb.com/archives/espn_is_comes_to_youtube_and_brings_its_own_player_pre_roll_ads.php News Wed, 20 May 2009 10:29:10 -0800 Frederic Lardinois
YouTube's Promoted Videos are Branching Out and Coming to a Website Near You youtube_logo_nov08.pngYouTube's Promoted Videos - the video ads that often appear to the right of the currently playing video in YouTube and next to search results - are now coming to regular websites as well. Starting today, Promoted Videos will appear in AdSense units through the Google Content Network and will compete with text and image ads in AdSense's ad auctions. Interestingly, AdSense already offers video ads, though it classifies them as 'image ads.' These two video ad units will now run side by side.

]]> promoted_videos.jpgThe YouTube Promoted Video ad units consist of a thumbnail on the left and three lines of text on the right. Clicking on one of these ads will take users to the YouTube page or channel with the video. Any user can promote ads on YouTube for just a few dollars a day, though most of the promotions on the site are run by larger organizations.

For the time being, these ads are only available in the U.S. and in English, though Google plans to launch them in other regions and languages as well.

Google has obviously struggled to turn YouTube into a profitable business unit. Taking YouTube ads out of the YouTube silo could help Google to win over more advertisers and give current advertisers more reasons to buy ads on YouTube.

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtubes_video_ads_are_branching_out_and_coming_to_adsense.php http://www.readwriteweb.com/archives/youtubes_video_ads_are_branching_out_and_coming_to_adsense.php Video Services Fri, 02 Oct 2009 10:30:43 -0800 Frederic Lardinois
YouTube Redesign Brings Google+ To Facebook's Front Door youtube_150x150.pngThe YouTube redesign we got a sneak peak into last month is now going live for all users. It has been reborn as a social and customizable media site, letting users customize their lists of channels right on the front page, as well as share to Google+ and Facebook.

It might be surprising to see Facebook integration so prominently on YouTube, with Google+ is trying to make a name for itself, but think of it this way: Facebook is huge. YouTube is huge. Google+ is not yet huge. What better way for Google to introduce Facebook users to Google+?

]]> Thumbnail image for youtuberedesignleak.jpg

The new YouTube got a lot of design attention. No more simple boxes on a white background. Google wants lots of eyeballs on these pages. It is realigning its media relationships and striking new content deals around the world. YouTube has been mainstream for years, but the new YouTube will redefine the term "mainstream media." Disney movies, music videos, Rebecca Black and cute puppies all make YouTube what it is, and the new design encourages users to watch and share all of it.

Read more about the redesign on the YouTube blog.

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_redesign_brings_google_to_facebooks_front.php http://www.readwriteweb.com/archives/youtube_redesign_brings_google_to_facebooks_front.php YouTube Thu, 01 Dec 2011 14:00:00 -0800 Jon Mitchell
Failed Negotiations: YouTube Will Block Music Videos in the UK youtube_logo_nov08.pngYouTube just announced that it wasn't able to reach a new deal with the UK's Performing Rights Society (PRS for Music), which collects licensing fees for musicians and labels in the UK. Because of this, YouTube will now block access to all premium music videos for users in the UK. According to YouTube, the licensing fees that PRS was looking for were "simply prohibitive" and Google would lose a "significant amount of money with every playback." YouTube also bemoans that PRS was unwilling to provide it with a comprehensive list of songs that were actually included in the license.

]]> PRS for Music, on the other hand, also just released a statement that accuses YouTube of simply breaking off the negotiations without any consultation with PRS. According to PRS, Google "has told us they are taking this step because they wish to pay significantly less than at present to the writers of the music on which their service relies, despite the massive increase in YouTube viewing."

YouTube goes out of its way to state that this move has nothing to do with the record labels. Patrick Walker, YouTube's Director of Video Partnerships, Europe, Middle East and Africa, lays the full blame on PRS for Music - and PRS, of course, blames Google for being too greedy. Walker, however, also says that the negotiations continue, so we might just see a solution in the near future. For now, however, users will have to resort to illegally uploaded videos if they want to watch music videos on YouTube in the UK.

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_will_block_music_videos_in_uk.php http://www.readwriteweb.com/archives/youtube_will_block_music_videos_in_uk.php News Mon, 09 Mar 2009 12:29:46 -0800 Frederic Lardinois
YouTube Redesign Keeps You Watching YouTube is continuing with what it's calling "one of the biggest redesigns in YouTube history" and today it wants to point out some of its new, shiny features. The streaming video site first offered its users a sneak peek last month and it says it's been listening to feedback and it now has three new features it wants to show off.

]]> First, YouTube has introduced a new playlist design, which shows all of your queued videos above the video your watching, with decently sized thumbnails to preview the content. It also has an AutoPlay feature that it says it will set to on when it has "a robust set of videos for you to watch next".

Next, our favorite new feature is the queuing from search capability, which allows you to add videos to your queue when you search from the video page. We know that when we go on a bender of Kids In The Hall clips, we don't want to wait too long between our head crushing and our "girl drink drunk". You can even search without stopping the video you're watching and if you don't know what to watch next, YouTube may just queue up some classics for you automatically.

Last comes an addition to a section of YouTube not exactly known for its intelligence - the comments. The comments section will now list both text and video, so that video updates become a bigger and more integrated part of the discussion. This seems like a natural and necessary progression, but if the videos are anything like the text, we can only imagine where this will end up.

For now, the new features are opt-in only and if you don't like what you find, you can just as easily opt out, although we'd suggest giving it a shot.

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_redesign_keeps_you_watching.php http://www.readwriteweb.com/archives/youtube_redesign_keeps_you_watching.php YouTube Fri, 26 Feb 2010 07:08:24 -0800 Mike Melanson
YouTube Videos of the Year - Most Memorable Weren't the Most Viewed Like everyone else YouTube has an end of the year list, but there's something a little strange about all the media coverage today on the "top YouTube videos of 2007." These aren't the most viewed videos of the year. They are YouTube's selection of the "most memorable."

The most popular videos on YouTube this year were a bunch of major label music videos - not the user generated content the site would like to be known for. Ultimately there's plenty of room for both, but let's get our story straight.

]]> The most viewed video on YouTube this year was Avril Lavigne's Girlfriend, an examination of predatory female adolescent heterosexuality. Embedding is turned off for Girlfriend, but below (in a single playlist) are all of the videos on YouTube's Most Memorable List that can be embedded, followed by the videos that were most viewed this year. You can also check out ReadWriteWeb's commentary in August of the Top 10 YouTube Videos of All Time.

Both lists are fun to watch - even if the mega-classic Shoes was somehow not included on either. (I mean, "these lists SUCK.") I suppose to be fair, Shoes was a 2006er - as was Dick in a Box, but do any of the videos below come close to the awesomeness of either of those videos?

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_videos_of_the_year.php http://www.readwriteweb.com/archives/youtube_videos_of_the_year.php YouTube Fri, 28 Dec 2007 12:50:13 -0800 Marshall Kirkpatrick
New on YouTube: Collaborative Annotations youtube_logo_nov08.pngYouTube today introduced a new feature that allows publishers to invite others to annotate their videos. Just a few weeks ago, YouTube introduced a new annotation feature that made it easier for publishers to add speech bubbles or spotlights to their videos. Now, you can send a special link to your friends so that they can easily add their own witty comments to your videos.

]]> YouTube's annotations editor now prominently features a link that you can share with your friends - or the whole Internet, if you choose to make it public. Commenters have to be logged in to YouTube to add annotations. The video's owner can moderate these comments, though it does look like all new annotations are automatically added to the video immediately; there doesn't seem to be a moderation queue.

Some video producers have found innovative ways of using YouTube's annotations feature, but often, they are only a distraction, and a lot of videos are simply better without them. Interestingly, YouTube acknowledged this in its announcement today and YouTube makes it pretty easy to turn annotations off altogether. Just go to your 'Account Settings' and look for the Annotations settings (obviously, you have to be logged in to YouTube for this to work).

youtube_invite_annotations.png

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_collaborative_annotations.php http://www.readwriteweb.com/archives/youtube_collaborative_annotations.php News Fri, 20 Feb 2009 11:32:59 -0800 Frederic Lardinois
YouTube Monetizes Embeds youtubelogo.jpgIn an attempt to capitalize on traffic that happens off the main site, YouTube today announced a monetization program for embedded videos at the NewTeeVee conference in San Francisco.

With an audience of 280 million viewers worldwide every month, and 44 percent of viewers watching videos on sites other than YouTube, a new revenue channel makes a lot of sense - for Google as well as its partners.

]]> YouTube has been working on replicating the YouTube experience on other sites and this is a smart move given the consumption of online video is rapidly increasing worldwide; people want to watch video anywhere, anytime, on any device - not just on the YouTube homepage.

While YouTube added Adsense recently, with embeds, comes a different form of advertising; you can now control annotations, look at captions, and even search for other videos directly, regardless on where they are posted.

How does it work?

Advertisements appear on the bottom 20 percent of the screen (see image below) and last for about ten seconds, apparently the time recommended for maximum engagement. You can see it in action on Lisa Nova Live.

youtube_monetized_embeds_Nov_08.jpg

Image: Monetized YouTube embeds on Lisa Nova site

An interesting function that they've included is the ability to scroll though advertisements, and while we're not quite sure who would want to do that advertisers seem keen: you can now click through directly to the advertisers site.

Google certainly seems to be making an effort to monetize YouTube; adding Adsense yesterday, monetized embeds today, you have to wonder what's coming tomorrow.

What do you think?

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_monetizes_embeds.php http://www.readwriteweb.com/archives/youtube_monetizes_embeds.php Google Thu, 13 Nov 2008 12:12:08 -0800 Lidija Davis
YouTube Testing Secret New Channels Beta Word has it there's a secret link available on YouTube's site right now that will give you access to their new top-secret Channels beta testing program. Some YouTube users received notification of the beta via an email message from YouTube, but others discovered it on their own.

So what's this all about? It seems that, in the coming weeks, YouTube plans to launch a brand-new user interface for their Channels section and if you click the secret link, you can be a part of the group that helps test it and provide feedback.

]]> The secret link's URL is (hilariously): http://www.youtube.com/super_seekrit. Once you click that, you'll be taken to a web page that welcomes you to the secret Channels beta program. The page also warns you that this is experimental so some things may be broken while other things may just be incomplete. If you don't like the beta design, you can switch back to the old layout by clicking the "opt-out" button.

Here's the message that displays:

The new Channels section lets you edit your Channel within your channel. Using buttons at the top of the screen, you can change "Settings," "Themes and Colors," and "Modules." Previously, this type of editing had to be done on a separate page. Also, an "edit" button appears within different sections of the page, letting you further customize those particular parts.

Here's what the current Channels section looks like:

Here's the new Channels beta:

YouTube has also set up a "secret" blog which they'll use to communicate with the beta testers. You can follow the blog here: http://youtube-channels-beta.blogspot.com. There, you can leave bug reports, requests, and other feedback in the comments section.

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_testing_secret_new_channels_beta.php http://www.readwriteweb.com/archives/youtube_testing_secret_new_channels_beta.php Google Mon, 20 Apr 2009 05:57:32 -0800 Sarah Perez
YouTube Music Announces Symphony Orchestra Finalists youtube-symphony-icon-mar09.jpgFour months and hundreds of recorded submissions after we first reported on the YouTube Global Symphony, over 90 cream-of-the-crop hopefuls have been selected to participate in a classical music summit and grand performance at Carnegie Hall next month. The winners were announced today on the YouTube Blog.

]]> YouTube presents the winning submissions with a custom new flash interface on their Symphony channel. There, you can choose which section of the orchestra you want to see videos of, or switch over to the videos YouTube created exclusively for the channel. Of course, you can then click on any video you like to favorite or comment on it. YouTube Music promises to keep the channel fresh with videos of the winners and the summit next month.

After watching quite a few of the performers, we know that (unlike with American Idol hopefuls), this crew really knows their stuff. Under the direction of Michael Tilson Thomas, all signs point to the concert being a treat. Plus, it is an unprecedented opportunity for talented musicians from all over the world to meet each other and their mentors - as well as being a resume highlight once it is complete.

Stay tuned for the grand finale, the Symphony Orchestra performance at Carnegie Hall. We are certain it will look (and sound) amazing when broadcast via YouTube HD.

]]> Discuss]]>
http://www.readwriteweb.com/archives/youtube_music_announces_sympho.php http://www.readwriteweb.com/archives/youtube_music_announces_sympho.php News Mon, 02 Mar 2009 19:00:00 -0800 Phil Glockner