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Once a company gains widespread popularity, scaling is often its biggest problem. Public familiarity with the Twitter Fail Whale is our proof. To keep up with the pace of demand, many companies including Twitter have found unique and inexpensive ways to manage consumers transactions. One such solution, Puppet, just earned Reductive Labs a $2 million dollar Series A round with True Ventures.
Puppet is an open source framework best known for helping businesses scale with scripts rather than staff. It ensures that multiple systems can automatically perform routine maintenance functions including adding users, installing packages and configuring servers. Puppet allows system administrators to monitor multiple machines across multiple operating systems and ensure that the lifeblood of major companies continues to pump. It is a declarative language that aids against preventable downtime, the need for redundant scripts and the cost of additional employees. Essentially companies get to work on the product, rather than the network.
This is a particularly useful provisioning tool for those lacking the resources for a large operations team or software like BladeLogic BMC Service Automation. Unlike competitors, Puppet is free for commercial use and many believe that it's a great way to standardize consistent processes across the cloud. Additionally, because the product is open source, users can add custom Ruby extensions. When ReadWriteWeb asked how the company would generate profit on a free product, Reductive Labs pointed towards its support services, employee training and future certifications.

Some current Puppet users include Twitter, Google, Digg, the New York Stock Exchange and Oracle. A full list of users is available on the Puppet Wiki.
Jason Rojas, of Geni wrote, "We use Puppet to manage the configurations of all our Linux servers. With Puppet my build time is roughly 12-15 minutes to get a server ready for production." When server configuration has been known to eat up the better part of a day, this is a considerable achievement.
To learn more about the framework, check out John M. Willis' Cloud Cafe podcast with Reductive Labs founder Luke Kanies. Or, to try your hand at Puppet, check out the language tutorial.
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I think your over selling this a bit by calling it a "Twitter Scaling Solution" since it's a configuration management tool, which is not especially difficult (rsync & cfengine are older alternatives) and nor has it been for years. Twitters problems with scaling were not anything to do with configuration management.
@richard: by all means compare cfengine and Puppet. Luke used to be one of the most active people on the cfengine mailing list, and Puppet was borne out of his frustration with that tool. Rsync does a damn fine job of file distribution, and just that.
You make a decent point on the other hand. Twitter's problems weren't entirely solved by the use of Puppet. People used to do dynamically created servers with Jumpstart on Solaris. Just not so easily.
Another good alternative for configuration management is Chef (http://wiki.opscode.com/display/chef/Home). It is used by Engine Yard to handle managing their cloud infrastructure. The title of this article is a total misnomer though.
I was at Velocity last week and was able to interview all three Adam Jacob of Chef, John Adams of Twitter, and Andrew Schafer of Puppet. Here are the links if you are interested...
http://tr.im/velocity09Chef
http://tr.im/velocity09Puppet
http://tr.im/velocity09Twitter
I never used Puppet before but now I am going to see how helpful it can be for my business?