<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom" 
      xmlns:thr="http://purl.org/syndication/thread/1.0">
  <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php" />
  <link rel="self" type="application/atom+xml" href="http://www.readwriteweb.com/start/atom.xml" />
  <id>tag:www.readwriteweb.com,2012:/start//7/tag:www.readwriteweb.com,2009:/readwritestart//7.15694-</id>
  <updated>2012-02-03T20:01:52Z</updated>
  <title>Comments for Project Label Shows Corporate Social Responsibility in Easily Digestible Format</title>
  
  <generator uri="http://www.sixapart.com/movabletype/">Movable Type 4.35-en</generator>
  <entry>
    <id>tag:www.readwriteweb.com,2009:/readwritestart//7.15694</id>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=7/entry_id=15694" title="Project Label Shows Corporate Social Responsibility in Easily Digestible Format" />
    <published>2009-07-13T20:30:39Z</published>
    <updated>2009-07-13T17:31:13Z</updated>
    <title>Project Label Shows Corporate Social Responsibility in Easily Digestible Format</title>
    <summary>Corporate social responsibilty has been all the rage - among consumers, at least - for a good long minute already. And a rash of new sites are competing to offer scoring mechanisms for companies. Last week, we reviewed Scryve, a CSR site that combined user feedback along with researched data in a wiki-like system. Today,...</summary>
    <author>
      <name>Jolie O&apos;Dell</name>
      
    </author>
    
    <category term="Startups" />
    
    <content type="html" xml:lang="en" xml:base="http://www.readwriteweb.com/start/">
      <![CDATA[<p><img src="http://www.readwriteweb.com/readwritestart/projectlabel.jpg">Corporate social responsibilty has been all the rage - among consumers, at least - for a good long minute already. And a rash of new sites are competing to offer scoring mechanisms for companies.</p>

<p>Last week, we reviewed <a href="http://www.readwriteweb.com/readwritestart/2009/07/find-grade-companies-based-on.php">Scryve</a>, a CSR site that combined user feedback along with researched data in a wiki-like system. Today, we're taking a look at <a href="http://projectlabel.org">Project Label</a>,  a site with a quite different approach and a novel presentation.</p>]]>
      <![CDATA[<p>The site gives each corporation a label much like those you'd see on most packaged foods (at least in the States). The folks at Project Label feel this will lead to more "comparison shopping" and, with any luck, more socially responsible corporations.</p>

<p>According to their site, "As with food nutrition labels, social nutrition labels will motivate consumers to learn about social issues in order to make more informed decisions when choosing between product A and product B. The result will be a high demand for socially nutritious products, and thus a greater supply."</p>

<p><img src="http://www.readwriteweb.com/readwritestart/projectlabel1.jpg"></p>

<p>Project Label gathers the data to create these labels from consumers, businesses, and organizations, all of which can contribute, comment on, and vote on articles and research items. Data is parsed for information on topics ranging from product safety and worker treatment to resource management and overall impact on the community. Articles referenced for these scores are included in each company's profile, along with recent tweets, a general barometer of the tone of sentiments expressed, ratings from a variet of organizations, and a group of related companies for comparison.</p>

<p><img src="http://www.readwriteweb.com/readwritestart/projectlabel2.jpg"></p>

<p><img src="http://www.readwriteweb.com/readwritestart/projectlabel3.jpg"></p>

<p>The site also allows users to see a transparent breakdown of how each label was created based on available information.</p>

<p>The articles and data are also viewable on their own, independent of a company's profile. They can be sorted by topic, date, overall sentiment, and number of user votes; and they can be searched by keyword.</p>

<p>The folks at Project Label plan to bring custom reports into their stable of offerings, as well. We don't know yet if a portable/embeddable widget is in the works, but it might be a good idea to make such a tool available to users.</p>

<p>Of course, as with any young site with a primary offering reliant on UGC, Project Label will need a core group of dedicated users who really, really care about CSR to build out the site's content enough to make it a valuable resource - and one that ranks high for natural search.</p>]]>
    </content>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009:/readwritestart//7.15694-comment:146832</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2009:/readwritestart//7.15694" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php#c146832" />
    <title>Comment from Robert Higgins on 2009-07-13</title>
    <author>
        <name>Robert Higgins</name>
        <uri>http://pmbokcafe.com/blog/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://pmbokcafe.com/blog/">
        <![CDATA[<p>This is nice it is bite sized.  It is away to visually compare.  </p>

<p>My question is this how can they prevent Corporations like Monsanto from Hiring full time WEB 2.0 Public Relations Staff to bombard the Social Nutritional Facts system?</p>]]>
    </content>
    <published>2009-07-13T23:25:16Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009:/readwritestart//7.15694-comment:146932</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2009:/readwritestart//7.15694" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php#c146932" />
    <title>Comment from brian on 2009-07-14</title>
    <author>
        <name>brian</name>
        <uri>http://projectlabel.org</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://projectlabel.org">
        <![CDATA[<p>@Robert you bring up a good point, which happens to be a frequent question we get asked.  We regularly run checks on our voting system to see any outliers or evidence of bias.  Similarly we plan on perhaps matching IP addresses to businesses to further prevent such 'bombarding' efforts</p>

<p>Brian (projectlabel.org)</p>]]>
    </content>
    <published>2009-07-14T16:34:39Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009:/readwritestart//7.15694-comment:146958</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2009:/readwritestart//7.15694" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php#c146958" />
    <title>Comment from soho on 2009-07-14</title>
    <author>
        <name>soho</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>this looks like a fantastic resource for the common consumer as well as high-end marketing companies. The layout performs extremely well and the site is designed in a fun format to encourage the user to both learn from and interact with it. I look forward to this project taking off in the near future. </p>]]>
    </content>
    <published>2009-07-14T18:32:57Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009:/readwritestart//7.15694-comment:146959</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2009:/readwritestart//7.15694" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php#c146959" />
    <title>Comment from Liza on 2009-07-14</title>
    <author>
        <name>Liza</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>This site looks pretty cool. There are some pretty crazy articles out there.<br />
Its good to see that people are taking their part in being responsible.</p>]]>
    </content>
    <published>2009-07-14T18:38:16Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009:/readwritestart//7.15694-comment:146960</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2009:/readwritestart//7.15694" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php#c146960" />
    <title>Comment from Justine on 2009-07-14</title>
    <author>
        <name>Justine</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>It's a pretty straightforward site with good info on it. I agree with soho, the site's design is really user-friendly.</p>]]>
    </content>
    <published>2009-07-14T18:44:29Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009:/readwritestart//7.15694-comment:147181</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2009:/readwritestart//7.15694" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php#c147181" />
    <title>Comment from Olivia on 2009-07-15</title>
    <author>
        <name>Olivia</name>
        <uri>http://causecapitalism.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://causecapitalism.com">
        <![CDATA[<p>I like the concept--quick access to important info for the consumer. I think it will be a challenge to find room for another label on products (in addition to product labels, nutrition labels and various product certifications).</p>

<p>Readers should check out a mobile app (iPhone only now) that provides the same information. www.goodguide.com.</p>

<p>Olivia<br />
CauseCapitalism.com</p>]]>
    </content>
    <published>2009-07-15T20:31:35Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009:/readwritestart//7.15694-comment:147182</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2009:/readwritestart//7.15694" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php#c147182" />
    <title>Comment from Olivia on 2009-07-15</title>
    <author>
        <name>Olivia</name>
        <uri>http://causecapitalism.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://causecapitalism.com">
        <![CDATA[<p>RWW, forgot to say that I love that you are profiling socially responsible/socially aligned companies. Rock on!</p>]]>
    </content>
    <published>2009-07-15T20:33:14Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009:/readwritestart//7.15694-comment:147970</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2009:/readwritestart//7.15694" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/start/2009/07/project-label-shows-corporate.php#c147970" />
    <title>Comment from Reb on 2009-07-19</title>
    <author>
        <name>Reb</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>really cool site! I like it that the labels take into consideration social practices as well as environmental concerns. you get to see the companies activities as a whole instead of just one aspect or another. Will definitely keep my eye on project label!</p>]]>
    </content>
    <published>2009-07-19T19:35:44Z</published>
  </entry>

</feed>
