It's one day before Halloween and while other bloggers are writing about horror movies and costumes, I honestly can't think of anything more scary than the thought of myself attempting to raise a baby. ReadWriteWeb's own Sarah Perez is about to boldly go where many women have gone before. As a tribute to her bravery and baby bump we're doing a roundup of baby gift registries:

Few companies put as much effort into customer service as they do into member acquisition. However, in order to retain members, community-driven startups need to be conscious of the entire customer experience. No stranger to support techniques, Zendesk CEO Mikkel Svane spends most of his time perfecting the end-user experience for his clients. Best known for its web-based help desk services, Zendesk launched in 2008 and even then ReadWriteWeb gave the company a favorable review. In 2009, Zendesk continues to establish itself as a great alternative to the traditional call center experience. Svane offers some helpful tips for our ReadWriteStart readers.

It seems aggregation services aren't just a viable business in the travel and web-media worlds. AccessDNA offers users a chance to compare genetic test providers like 23andMe and Navigenics. Users receive a Expedia-like experience when inquiring about tests on anemia, cancer and ancestral lineage. While the company appears to be a surprising step away from CEO Lee Essner's former life at Wedding Channel, the business models are incredibly similar.

When it comes to video discovery, the thrill of the hunt is only really fun when you're viewing more good than bad. You could scour your feeds for entertainment, but the fodder you'll file through is enough to feel like work. Tomorrow is a Friday, and we all know that you're going to mentally check out from your desk at about 1pm. With ReadWriteWeb's list of easy video aggregation services you can spend the afternoon curating your corporate videos, scouring for media clips or sharing amusing videos with friends:

The question period after today's launch of Google's OneBox music search focused a great deal on the project delivering users with easy "legitimate music" versus other illegitimate sources. While discussion was centered around squashing the millions of illegal torrent files available for download, the truth is that a number of streaming music sites like Grooveshark have worked hard to pen legitimate label deals. While some may wonder why iLike and Lala were chosen above others to benefit from the Google deal, many more are worried that the companies will be unable to offset label fees via premium subscriptions and advertising.

Volunteer-run organizations often spend thousands of dollars on quarterly newsletters and direct mail solicitations. While the groups have the best of intentions, they often lack the in-house graphic designers and high-quality printers to actually produce these goods. Nevertheless, they almost always have blogs, websites and social media profiles for outreach purposes. In the past few months ReadWriteWeb has seen an influx of blog-to-newsletter media solutions. While many technologists have criticized print as a dead medium, blog-to-newsletter tools may be fantastic for advocates and service orgs. Below are a few companies to help get you started:

Some conversations are best illustrated by educated strangers. Instead of listening to my mother drone on awkwardly about oral contraceptives, breast examinations and what she deemed "special lady time", I wish I could have saved us both the embarrassment and consulted a health-related video site. Instructional video platform 5min is teaming up with HealthCentral to create just that. HealthCentral's vast network of sites like Foodfit, MyBreastCancerNetwork.com and WellSphere will gain new video content via 5min's matching system.

Fear of failure rarely keeps serial entrepreneurs down. In fact, said Marc Pincus, CEO of Zynga at today's FailCon event, "As entrepreneurs and programmers we're used to failing aren't we? If you look at it as A/B testing until you get the perfect product, then it's not an issue. It's important to learn from it...Otherwise, honestly, why change a f@#king thing if you're not going to measure the impact?"

When so many conferences feature CEOs rehashing their past successes, FailCon does exactly the opposite. The event asks successful founders, investors and developers to discuss their past blunders and what they've learned from them. While this may seem like a series of sob stories, the result is actually a list of practical tips on how to reduce risk, manage teams and recover from adversity. In today's afternoon sessions several panelists shared their war stories and set the stage for lessons.

If hardcore hackers had any doubts whether the real-time web was a legitimate development environment, Y Combinator co-founder Paul Graham is dispelling them. In an interview with Graham, ReadWriteWeb learned that the entrepreneur-turned-investor issued a "Request for Startups" (RFS) asking for ideas from companies utilizing Twitter and Justin.tv's live video API. Groups who are accepted to Y-Combinator and fall under these categories will be given "priority access" to Twitter and Justin.tv.