When ReadWriteWeb first covered 5min in 2007, we described the company as "a place to find short video solutions for every practical question". Today, as the television industry migrates to web-based interactive content, and as recession-era netizens flock to DIY programming, 5min becomes a more attractive advertising and content platform.

Said Lisa Choi Owens, Scripps' senior VP of online distribution and partnerships, "The partnership with 5min gives us an innovative opportunity to vastly expand engagement with Scripps Networks brands by reaching additional targeted consumers across the Web." The network plans on offering ad placement packages across relevant 5min content as an additional option to advertisers.