In the past, photography sites have looked to PicApp's Israeli parent company PicScout to monitor the web for copyright infringements. Once infringers were identified, rights owners would serve DMCA takedown notices to bloggers and small publishers. Today's partnership with one of the world's top blogging platform casts aside this adversarial approach and gives bloggers the respect they deserve as legitimate publishers, influencers and even partners.

As covered by ReadWriteWeb in the past, PicApp has made efforts to differentiate itself from its parent copyright monitoring company. The company continues to collaborate with bloggers through its image sharing platform in exchange for links back to photography sites and advertisements. Since 2007, the company has signed a slew of new publishers and significantly increased its content. While some bloggers may grumble that the advertising is unsightly, there's no denying that these simple embed codes shave precious minutes off a post. PicApp offers great quality photographs and automatic attribution and legal clearance. For professional bloggers this service can be a lifesaver for breaking news.