ReadWriteStart

Health and Sex Education: HealthCentral and 5min Video Partnership

Written by Dana Oshiro / October 27, 2009 9:01 PM / 3 Comments

This post is part of our ReadWriteStart channel, which is a resource and guide for first-time entrepreneurs and startups. The channel is sponsored by Microsoft BizSpark. To sign up for BizSpark, click here.

5min_healthcentral_oct09.jpgSome conversations are best illustrated by educated strangers. Instead of listening to my mother drone on awkwardly about oral contraceptives, breast examinations and what she deemed "special lady time", I wish I could have saved us both the embarrassment and consulted a health-related video site. Instructional video platform 5min is teaming up with HealthCentral to create just that. HealthCentral's vast network of sites like Foodfit, MyBreastCancerNetwork.com and WellSphere will gain new video content via 5min's matching system.

Earlier this month ReadWriteWeb covered 5min's partnership with major lifestyle TV network Scripps. 5min is sharing Scripps content from sites like HGTV, the Food Network and the DIY Network and matching it to relevant 5min network partners. As of this evening HealthCentral will become a network partner with access to the content matching technology, content from 5min's health category and streaming video advertising.

HealthCentral plans on exclusively selling video ad space to pharmaceutical and over-the-counter drug companies. In March, Nielsen released a report that drug-related ad spending had been cut back by almost $1 billion dollars since 2007. While it's tough to say if spending has decreased due to a shift from TV to more affordable web-based placements, 5min and HealthCentral are about to find out.

5min_healthcentral_oct09a.jpg

Microsoft BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. Click here to apply.


Comments

Subscribe to comments for this post OR Subscribe to comments for all ReadWriteStart posts

  1. Videos are good, 5min & healthcentral have done nice integration.

    Posted by: Dr. Kavita | October 27, 2009 11:53 PM



  2. Thanks great post

    Posted by: jake | October 28, 2009 1:42 AM



  3. Although educational, I wonder if the point is made quite as well when losing the influence of mom or dad.

    Posted by: Karli | November 8, 2009 1:39 AM



Leave a comment

Optional: Sign in with Connect Facebook   Sign in with Twitter Twitter   Sign in with OpenID OpenID  |