Bootstrapping your startup has a number of advantages. Rather than focusing on raising capital, you can spend your time generating revenue. Bootstrapping encourages you to be flexible, allowing you to change direction rapidly and resolve issues of product-market fit earlier. Bootstrapping forces efficiency, because after all, you cannot spend what you don't have. Successful bootstrapping also demonstrates great management skills - the ability to define a product, get it to market, and generate sales. All these advantages can be incredibly valuable when you do decide, in fact, to approach investors.
But as VC Gil DIbner, Principal at Gemini Israel Funds recently wrote, there's a downside to bootstrapping when that time does come to pitch investors. Dibner calls this "trench-vision."
Bootstrapping your startup is incredibly demanding - not just financially, but physically and emotionally. "Bootstrapping founders are like soldiers engaged in hand-to-hand combat deep in the trenches," writes Dibner. "They are fighting their way forward one knife-fight and one customer at a time. It's slow, painful, and all-encompassing. Ironically, the focus and determination needed to prevail down in the trenches of bootstrapping can work against you when you are sitting at the polished VC table trying to pitch your start-up."
Dibner describes the following symptoms of "trench-vision":
Bootstrapping your company requires great focus and effort. And while your time in the bootstrapping trenches may serve you well, as Dibner cautions, be sure to adjust that focus when you're ready to meet with investors.
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