ReadWriteStart

I visit a lot of startup websites. A lot. And as a journalist, I am perhaps more prone than others to click on a company's "About Us" page. Of course, my motivations for doing so typically involve finding pertinent facts and figures, FAQs and anecdotes to round out a ReadWriteWeb story. But I don't think I'm alone in my desire for company websites to do more than just talk about the products they offer.

While it's well known that investors care a lot about the composition of your founding team, arguably visitors to your website - customers and potential customers - are also interested in reading more about who you are.