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The open database service Factual announced yesterday that it has secured $25 million in financing, led by Andreessen Horowitz and Index Ventures. Factual was founded in 2007 by Gil Elbaz, whose last company Applied Semantics was acquired by Google in 2003, becoming one of the core components of AdSense. Investor Ben Horowitz describes Factual as "a key player in the emerging data-as-a-service market, with the potential to fundamentally impact how people and businesses use data to make decisions."