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How to Leverage Partnerships to Launch Your Startup Quickly and Efficiently
Startup conferences - like last week's DEMO Conference in Santa Clara, California - are great opportunities for young companies to not only gain some exposure, but to network with other like-minded entrepreneurs. One company I spoke to at DEMO, Zappli, makes a social shopping app that leverages many existing services through partnerships and APIs - a strategy many young startups could benefit from.
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