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It's been almost two weeks since Facebook's F8 developer conference, and we're still talking about the social networking site's announcements and the repercussions for the Web. While users' privacy concerns continue to dominate much of the discussion, many developers and entrepreneurs are seizing the opportunity to not only access the wealth of data that Facebook's Open Graph promises but to serve the needs of the site's disaffected users.

It's been a given for some time that businesses, including startups, should have a presence on and connection with Facebook. With over 400 million active users, chances are your potential investors and customers are already there.

Fan pages have been a simple way to generate interest and engage customers, and Facebook Connect has quickly become a standard in signing up and signing in users. In his keynote at f8 yesterday Facebook CEO Mark Zuckerberg actually mentioned startups in his opening remarks, stating that they "are requiring that their users use Facebook Connect. We want to make it simple to create these personalized experiences."