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Never underestimate the power of having a good story - whether it's to pitch potential investors or customers or whether it's to share with other entrepreneurs. The importance of storytelling for entrepreneurs is the foundation for FounderLY, a project that I profiled back in April when it launched its platform.

FounderLY collects video interviews with entrepreneurs as part of a media project to document their stories. These interviews cover a wide range of topics and have been conducted with an amazing range of entrepreneurs at various stages of experience and success.

One of the best part of my jobs as a technology journalist is getting to hear founders' stories. I have some really great, memorable experiences of talking to entrepreneurs - not just about what they're building, but why. Sometimes these are stories that, in turn, end up in the articles I write. Sometimes they're not - off topic, off the record, and what have you. But I feel pretty lucky that, as a journalist, I get the chance to hear so many great ones.

Not everyone is in that position, of course, due to occupation, geography, or time. For his part Matthew Wise wondered what it would have been like to hear stories from founders like Steve Jobs and Bill Gates during their early years. As he told me, while Larry Page and Sergey Brin were building Google in Silicon Valley, Wise was a Marine combat medic in the Southeast Asia.

Wise has taken that interest in stories and created a new media project that will help me sure more of this founder lore is indeed documented. FounderLY launches today as an open source platform for entrepreneurs to share their stories through short form interviews.