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Lessons from the Second Successful Humble Bundle

By Audrey Watters / December 27, 2010 05:35 AM / Comments

The Humble Bundle ended its second pay-what-you-want deal on Saturday. After running for just 11 days, the startup, newly backed by Y Combinator sold over $1.8 million in video games, outperforming the great success the first bundle had earlier this year.

The Humble Bundle lets customers choose the price they wanted to pay - anything from a penny up - to download a package of 5 indie video games. And even though they could have paid just a cent, the average customer spent $7.83 to download the bundle. Some companies, in order to have their names listed as top contributors on the Humble Bundle site, paid several thousand dollars for the bundle. (And for those keeping score at home, Linux users again paid twice as much as Windows users - $13.76 to $6.67.)

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