ReadWriteStart

There is a lot of competition out there in startup land, and often times similar companies launch around the same time and are pitted against one another in head-to-head competition. This was the case in 2007 when personal finance startup Mint launched less than a year after competitor Wesabe. Over time, it would be Mint that would win over the hearts and minds of the Web, leading to a hefty acquisition by Intuit, and the shuttering of Wesabe. So what was it that helped Mint emerge victorious?