ReadWriteStart

Mark Suster is one of those unique venture capitalists in that he has experience as an entrepreneur prior to joining the VC world (or the "dark side" as he calls it). Twice, in fact. That's why he calls his blog "Both Sides of the Table," because he has literally sat at both sides of the negotiating table. It's this experience as both an entrepreneur and a VC that provides him a fresh perspective on startups and the investment market, so what does Suster think are the most important factors to securing investment? Apparently, it comes down to four M's.