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There's an enormous communication gap between we digital marketers and the startups that are trying to attract our dollars. Over the past several months, I have met with about four

Most startups start small, thinking to expand after learning some valuable lessons, including making sure they're not releasing bad products that could sink the company or making bad decisions that

If there's one thing every entrepreneur realizes before launching a new venture, it's that one of the most important steps toward success is getting your name out there. If you're

Any frequent reader of ReadWriteWeb should know that mobility is one of the most significant trends we've been tracking. One thing we haven't discussed much in the realm of mobile,

Ah, the Microsoft Kin. For such a short-lived product, it has given geeks and comedians (and/or tech-bloggers) a wealth of material for amusement and analysis. A failed product launch -

Never underestimate the importance of having a good story when pitching your startup to potential investors, clients, partners, and journalists. As Seth Godin writes in his 2005 bestseller All Marketers

One of our favorite new trends here at ReadWriteWeb is the quickly growing field of mobile technology and how we can take more of the Web along with us when

There is a phenomenon among consumers that is evidenced by the rise in popularity of sites that allow users to share information about the products they buy or want to

It has been quite busy this week on the Web as loads of announcements leading up to SXSW have hit the newswires. This weekend's festivities in Austin look to top

Sales and marketing are not the same thing. It's true they both deal with relationship management and it's true that neither of these job descriptions require hardcore engineering, but just

Online retailer Amazon has ended all Colorado-based affiliate accounts after a new law passed by the state's legislature would have forced them to collect and pay state sales taxes. The

Last week the New York Historical Society opened the first large-scale exhibit of material from the Grateful Dead Archive. The archive will be managed by the University of Santa Cruz

We've talked about design a lot recently, highlighting the nuances of thoughtful placement and treatment of various elements of a web page. Today I stumbled onto an interesting blog post

The best way to reduce bounce rates and design a path of least resistance for members and customers is to offer something they want. While others prioritize member acquisition in

I had the opportunity to talk Monday with Danny Wong, one of the co-founders of the startup Blank Label which allows customers to create custom men's dress shirts. Users can

Tuesday night, ReadWriteWeb announced that we would be taking a new approach to how we use social media to communicate with our readers. Instead of blasting out automated content on

There's a fine line between what is considered a knowledge database and an invasion of privacy, and that line is likely to be determined by marketing. This week we wrote

We've been on a "leveraging social media to boost your brand" trend lately with our Weekend Reading series here at ReadWriteStart; we previously brought you Gary Vaynerchuk's Crush It! and

There's a reason why vanity URLs, personalized profile pages and recommendation systems are so popular. To a customer or site visitor, there's nothing more interesting than themselves. As the CEO

The problem with hiring an arsenal of top sales and marketing executives when you don't have a proven customer model is that you're likely to burn through all that funding

In last week's installment of Weekend Reading we discussed the engaging social media marketing and brand development A-to-Z guide Crush It! from Gary Vaynerchuk. From that we learned that blogging

In an effort to help advertisers reach key consumers, Peerset is launching what it describes as a "psycho-graphic targeting tool." Not unlike dating algorithms, Peerset's targeting algorithm takes keywords and