ReadWriteStart

One of the hardest things that a startup can do is get its marketing act together. Part of the problem is that entrepreneurs are passionate about creating their business, but not necessarily savvy about setting the right tone for the pitch. Another part is what Marcia Kadanoff, the CEO of OpenMarketing.com says where "many smaller companies can't always find the right mix of marketing skills or people. You have to be an expert in so many areas, including SEO, content marketing, automation tools and other tasks. Plus, many marketing folks aren't good people managers."

Conventional wisdom dictates that existing customers are valuable, but sometimes that wisdom becomes the baby tossed out with its bathwater when customer acquisition hikes its way up the priority list. Social media marketing service Flowtown (our review) thought it would be interesting to see just how valuable those customers are, so they put together some noteworthy data summaries.

The takeaway? Don't toss the baby. It's your moneymaker.