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When it's time to launch your startup, you probably know to have the press release ready to go out to the various publications you hope will give you coverage. But

This is a follow up to my first post, Media Relations 101 for Your Startup. Knowing how to write up an awesome email pitch and how to smooth talk a

First off, you do not need a PR firm. The retainer is usually not worth it, especially for a young, growing startup because your product is still drastically changing and

Back when I was in graduate school getting my masters in journalism and mass communication, I worked on various "lab projects" which were challenges faced by media organizations that they

Andrew Keen is no stranger to controversy. He has irritated bloggers by equating Web 2.0 with communism and enraged citizen journalists with his best selling book, Cult of the Amateur:

There's an old saying that "any press is good press," which for a company means it is ultimately beneficial to be mentioned in the media regardless of whether said mention

As struggling newspapers file for bankruptcy left and right, the quest is on to find the new business models for news consumption in a new digital age. Recently the New

Peter Shankman knows a bit about startups and PR. Ever since launching his own venture, Help A Reporter Out (HARO), last year, he's been living at the crossroads of journalists

Open-source Mozilla-based music player Songbird just announced a slew of new features including the long anticipated ability to get music onto the iPhone. But there's a catch. In the past,

When PR agencies encourage corporate executives to engage in public dialogue, they tell them to "embrace the chaos". As of today, chaos has a measurement API, and its name is

Political news has always contained its fair share of media bias. After all, legislation has the ability to shape our social, cultural and economic landscape for years after its been